social media by the golden gate national parks conservancy

SOCIAL MEDIA & THE WHOLE COMMUNICATIONS PACKAGE Veda Banerjee & Mike Hsu twitter.com/parks4all facebook.com/parksconservancy

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At our March 2012 Gathering Veda Benarjee and Mike Hsu presented an overview of how they use social media to connect people to the Golden Gate National Recreation Area. Their presentation made us laugh. And we learned a lot.

TRANSCRIPT

Page 1: Social Media by the Golden Gate National Parks Conservancy

SOCIAL MEDIA & THE WHOLE

COMMUNICATIONS PACKAGE

Veda Banerjee & Mike Hsutwitter.com/parks4all

facebook.com/parksconservancy

Page 2: Social Media by the Golden Gate National Parks Conservancy

Hey girl

Page 3: Social Media by the Golden Gate National Parks Conservancy

Page 4: Social Media by the Golden Gate National Parks Conservancy

How do we make social media

a bigger and more integral part of our organization?

Page 5: Social Media by the Golden Gate National Parks Conservancy

No. 1: Set ground rules

• BE HONEST

• BE RESPECTFUL

• BE THOUGHTFUL

• BE ETHICAL

WWW.BETHKANTER.ORG

Page 6: Social Media by the Golden Gate National Parks Conservancy

Page 7: Social Media by the Golden Gate National Parks Conservancy

No. 2: Divide and Conquer Mike

Veda

Mark

Mason

Tami

Page 8: Social Media by the Golden Gate National Parks Conservancy

No. 3: Encourage creativity

What…the…Poop?!?!

Page 9: Social Media by the Golden Gate National Parks Conservancy

BOBCAT

DEER

RACCOON

Page 10: Social Media by the Golden Gate National Parks Conservancy

No. 4: Learn and AdaptBrown Pelican

Western Snowy Plover

Sanderling

Page 11: Social Media by the Golden Gate National Parks Conservancy

No. 4: Learn and Adapt

Marin Bobcat

Page 12: Social Media by the Golden Gate National Parks Conservancy

No. 5: Get Senior Staff Excited

Page 13: Social Media by the Golden Gate National Parks Conservancy

No. 5: Get Senior Staff Excited

• Focus

• Grab Attention

• Engage

• Take Action

The Dragonfly Effect by Jennifer Aaker and Andy Smith

Page 14: Social Media by the Golden Gate National Parks Conservancy

No. 6: Coordinate & Mobilize

Page 15: Social Media by the Golden Gate National Parks Conservancy

Yammer.com

Page 16: Social Media by the Golden Gate National Parks Conservancy

How to Grab Attention

• Personal

• Unexpected

• Visual

• Visceral

Page 17: Social Media by the Golden Gate National Parks Conservancy

No. 7: Put a Moon On It!

Page 18: Social Media by the Golden Gate National Parks Conservancy

Contact Info

Veda Banerjee

[email protected]

Mike Hsu

[email protected]

www.parksconservancy.org

mailto:[email protected]

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