Download - Social Media Campaigns
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SOCIAL MEDIA FOR EVERYTHING
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WHAT’S ALL THE FUSS?http://www.youtube.com/watch?v=izo7Os3uaUA
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http://www.youtube.com/watch?v=izo7Os3uaUA
27
Figure 4: “Which of the following do a good job when you want to...”
Blogs Video sites Message Boards Instant Messenger Social Networks
Be creative Change opinions
Earn respect
Explore the world around
Express yourself
Feel likeyou belong
Hang out orwaste time
Have fun /Be entertained
Keep up to date Learnsomething new
Make contactsfor work
Make money
Manage my life better
Meet new people
Promoteyourself
Seek other people’s
opinions
Shareknowledge
Share newexperiences
Stay in touchwith friends
0 10 20 30 40 50
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HOW ARE BRANDS USING SOCIAL MEDIA?
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FACEBOOK: 1,900,000AVERAGE NO. FRIENDS 120 / 400,000 ACCESS ON MOBILEDAILY REACH 1,100,000
Daily
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FACEBOOK: 1,900,00080% Stay in touch with friends / 56% PHOTOS / 47% JOINING BRAND SITES / 36% GAMES
55.00
45.00
malefemale
27.00
35.00
27.00
10.00
13-17 18-2425-34 35+
Gender Age
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FACEBOOKhttp://www.youtube.com/watch?v=F1AsycJNl7o
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FACEBOOKhttp://www.aislondon.com/indigo/
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FACEBOOK PLACES
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FACEBOOKhttp://www.facebook.com/lynxeffectireland
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FACEBOOK ALWAYS ON CONVERSATIONhttp://www.facebook.com/innocent.smoothies
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FACEBOOKhttp://www.facebook.com/SpecialOlympicsIreland
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FACEBOOK: INSIGHTS
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FACEBOOK: AD TYPES
SAMPLING AD
GIFT AD
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FACEBOOK: AD TYPES
FAN AD
SAMPLING AD
GIFT AD
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FACEBOOK: AD TYPES
FAN AD
EVENT ADSAMPLING AD
GIFT AD
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FACEBOOK: AD TYPES
FAN AD
EVENT AD
COMMENT AD
SAMPLING AD
GIFT AD
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FACEBOOK: AD TYPES
FAN AD
EVENT AD
COMMENT AD
POLLING ADSAMPLING AD
GIFT AD
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TWITTERTWITTER: 230,000 USERS30% ACCESS DAILY
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TWITTER: HOW IT’S USED
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TWITTER: PUSH MESSAGING
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TWITTER: PUSH MESSAGING
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TWITTER: LISTENING
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TWITTER: LISTENING
08
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TWITTER: ACCESS
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TWITTER: NEW INTERACTIONhttp://vimeo.com/19826810
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TWITTER: NEW INTERACTIONhttp://www.youtube.com/watch?v=s4lEFssk4PM
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TWITTER: MEASUREMENT
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YOUTUBE
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YOUTUBE: 1,300,00036,000,000 VIEWS
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YOUTUBE:http://www.youtube.com/lynxeffectireland
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YOUTUBE: ANNOTATIONShttp://www.youtube.com/watch?v=QyQ1W5GD6D8
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YOUTUBE: CAMPAIGN SITEShttp://www.youtube.com/user/innocentdrinksltd
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YOUTUBE: INSIGHTShttp://www.youtube.com/user/innocentdrinksltd
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YOUTUBE: TRENDShttp://www.youtube.com/user/innocentdrinksltd
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MOBILE
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MOBILE: 1,500,000 SMART PHONES700,000 ACCESS THE INTERNET / 180,000 IPADS
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MOBILE: QR CODES
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MOBILE: QR CODES INTERACTIVE ADShttp://www.youtube.com/watch?v=8vWVtpCfLX8
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MOBILE: LAYAR
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MOBILE: ADShttp://www.youtube.com/watch?v=QShhXOyDjRM
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MOBILE: APPLICATIONS8,000,000 APPS DOWNLOADED / 350,000 AVAILABLE
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MOBILE: APPLICATIONS
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
!"##$%&''!'()*(%
bran
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GET PEOPLE TALKING
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GET PEOPLE TALKINGWWW.TALKTOEU.IE/EUROTRIP
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GET PEOPLE TALKING
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NEW TRENDS
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THE SOCIAL CONSUMER
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BRANDS ARE LISTENINGYoutube - Gatorade Mission Control
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DEALS SITESGROUPON.COM / BOARDSDEALS.IE / CITYDEAL.IE / PIGSBACK.COMhttp://www.youtube.com/watch?v=3FN-ENgWO8I
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MOBILE / LOCATION BASED OFFERS
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BRIEFING
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THE DIGITAL BRIEF
1. CAMPAIGN OBJECTIVE / WHAT DOES SUCCESS LOOK LIKE?2. CAMPAIGN / ALWAYS ON3. TARGET AUDIENCE4. CONSUMER INSIGHT / DIGITAL INSIGHT5. WHAT IS THE SINGLE ONE THING YOU WANT PEOPLE TO DO?6. WHAT IS THE BRAND IDEA?7. WHAT IS THE KEY CAMPAIGN MESSAGE?8. BRAND TONE9. WHAT OTHER ACTIVITY IS IN THE MIX?10. CONTACTS IT / MEDIA 11. CREATIVE ASSETS AVAILABLE12. BUDGET
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SUCCESS: PROVIDE VALUE
USEFUL
FUN INFORMATIVE