Download - Social Media for Business Growth
Social Media For
Business Growth
Presented ByChrissie Webber
Programme• Social Media? Is it Right for You?
• Social Media Platforms – Which Are Best?
• What Do You Want to Achieve?
• What Are the Challenges?
• How Will You Manage Your Social Media?
• How Will You Evaluate Success?
• Creating a Content Strategy
• Tips and Resources
Social Media?
Is Social Media For You?What Platforms Do You Use?Are They Business of Personal Platforms?
Who Are Your Audience?
Are The Platforms Right for You?
How Do You Manage it?
Platforms
What do You Want to Achieve?
• Brand Awareness
• More Customers
• Increased Sales
• Customer Engagement
• To Become an Influencer
Social Media ActivityRemember - 20% of posts should be about your brand and 80% others and engagement
• Twitter - Tweet/Retweet/Reply/ Favourite on Average 20 times a day
• FaceBook - Post/Like/Comment/Share on Average 1 to 2 times a day
• Blog at least once or twice a week (On your website preferably)
• Linked In – Minimum 3 x a week and up to 3 x a day
Test out the best time of the day to send by using your analytical tools
Increase Engagement
# Can increase engagement by 16%
Numbers can increase engagement by 17%
Quotes can increase engagement by 19%
Video can increase engagement by 28%
Photos can increase engagement by 35%
Social Media Challenges
• Skills• Creativity• Copywriting• Digital Agility• Social Media Platforms• Social Media Planning• Evaluation
• Time• Realistic• Training • Self implemented v Outsourced
Social Media Management Tools
BUFFER
Manage Your Effectivenesswww.analytics.twitter.com/user/thebusinessloft/tweets Mail Chimp Reports
Facebook Insights
ENGAGEMENT
IMPRESSIONS
FOLLOWERS
Content Marketing “Content is Fire, Social Media is the Gasoline” (Jay Baer)
• Offers Value
• Solves People’s Problems
• Engages People
• Tells Stories
• Elicits Emotions
Solves a Problem
“How To” Videos - Home Depot
• <iframe width="560" height="315" src="//www.youtube.com/embed/Ie6lfFiKr04?list=UUfB9yx0y0dUwQ0lpjH8R4gA" frameborder="0" allowfullscreen></iframe>
Tells a Story
Elicit EmotionsPeople Will Forget What You SaidPeople Will Forget What You Did
But they Never Forget How You Make them Feel
(embed Duracel Video here) <iframe width="560" height="315" src="//www.youtube.com/embed/-mQZqKLiMIg" frameborder="0" allowfullscreen></iframe>
Creating A Content Strategy
• The “Four ‘Cs’ of Content Marketing
1. Creating
2. Curating
3. Connecting
4. Culture
Twitter Good Practice
Check Out…..
@adobe
@intel
@salesforce
Useful Links
• How to Use Twitter for B2B– http://ctinnovations.com/resource/77/how-to-use-twitter-for-b2b
• Content Marketing Blog– http://blog.ctinnovations.com/?p=3008
• Social Media Blogger – Mark Schaefer– http://www.businessesgrow.com/blog/
• YouTube Videos on social Media– https://
www.youtube.com/watch?v=loCgpwPMUeM&index=4&list=PLUpLFRQOck1LOCUKvVcauxJt_BX8aNRAA