Social Media For

Business Growth

Presented ByChrissie Webber

Programme• Social Media? Is it Right for You?

• Social Media Platforms – Which Are Best?

• What Do You Want to Achieve?

• What Are the Challenges?

• How Will You Manage Your Social Media?

• How Will You Evaluate Success?

• Creating a Content Strategy

• Tips and Resources

Social Media?

Is Social Media For You?What Platforms Do You Use?Are They Business of Personal Platforms?

Who Are Your Audience?

Are The Platforms Right for You?

How Do You Manage it?

Platforms

What do You Want to Achieve?

• Brand Awareness

• More Customers

• Increased Sales

• Customer Engagement

• To Become an Influencer

Social Media ActivityRemember - 20% of posts should be about your brand and 80% others and engagement

• Twitter - Tweet/Retweet/Reply/ Favourite on Average 20 times a day

• FaceBook - Post/Like/Comment/Share on Average 1 to 2 times a day

• Blog at least once or twice a week (On your website preferably)

• Linked In – Minimum 3 x a week and up to 3 x a day

Test out the best time of the day to send by using your analytical tools

Increase Engagement

# Can increase engagement by 16%

Numbers can increase engagement by 17%

Quotes can increase engagement by 19%

Video can increase engagement by 28%

Photos can increase engagement by 35%

Social Media Challenges

• Skills• Creativity• Copywriting• Digital Agility• Social Media Platforms• Social Media Planning• Evaluation

• Time• Realistic• Training • Self implemented v Outsourced

Social Media Management Tools

BUFFER

Manage Your Effectivenesswww.analytics.twitter.com/user/thebusinessloft/tweets Mail Chimp Reports

Facebook Insights

ENGAGEMENT

IMPRESSIONS

FOLLOWERS

Content Marketing “Content is Fire, Social Media is the Gasoline” (Jay Baer)

• Offers Value

• Solves People’s Problems

• Engages People

• Tells Stories

• Elicits Emotions

Solves a Problem

“How To” Videos - Home Depot

• <iframe width="560" height="315" src="//www.youtube.com/embed/Ie6lfFiKr04?list=UUfB9yx0y0dUwQ0lpjH8R4gA" frameborder="0" allowfullscreen></iframe>

Tells a Story

Elicit EmotionsPeople Will Forget What You SaidPeople Will Forget What You Did

But they Never Forget How You Make them Feel

(embed Duracel Video here) <iframe width="560" height="315" src="//www.youtube.com/embed/-mQZqKLiMIg" frameborder="0" allowfullscreen></iframe>

Creating A Content Strategy

• The “Four ‘Cs’ of Content Marketing

1. Creating

2. Curating

3. Connecting

4. Culture

Twitter Good Practice

Check Out…..

@adobe

@intel

@salesforce

Useful Links

• How to Use Twitter for B2B– http://ctinnovations.com/resource/77/how-to-use-twitter-for-b2b

• Content Marketing Blog– http://blog.ctinnovations.com/?p=3008

• Social Media Blogger – Mark Schaefer– http://www.businessesgrow.com/blog/

• YouTube Videos on social Media– https://

www.youtube.com/watch?v=loCgpwPMUeM&index=4&list=PLUpLFRQOck1LOCUKvVcauxJt_BX8aNRAA