Download - Social Media for nonprofits: Overview
Web 2.0 for Your Nonprofit
Don’t Focus on the Hammer
Flickr.com/ppdigital
Focus on the House
Flickr.com/martin_laBar
Build Your Own House
Flickr.com/lincolnian
Flickr.com/stuck_in_customs
Flickr.com/neil-san
Build an Amazing House
Flickr.com/str1ke
My Blogs
smalldots.wordpress.com
We’ll Answer Three Questions
We’ll Answer Three Questions
Huh?
We’ll Answer Three Questions
Who cares?
We’ll Answer Three Questions
Like I have time?
Web 1.0
Web 1.0
Web 1.0
Blah blah blah blah
Web 1.0
Blah blah blah blah
whatever
Web 2.0
Web 2.0
Blogging
Web 2.0
Photosharing
Web 2.0
Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
Yippee
Caveats
Caveats
• Good fit with your goals
Caveats
• Good fit with your goals
•Good fit with your staff
Caveats
• Good fit with your goals
•Good fit with your staff
•“Enterprise class”
Benefits
Benefits
•Free
Benefits
•Free
•Easy
Benefits
•Free
•Easy
•Power in your hands
Benefits
•Free
•Easy
•Power in your hands
•Listen
Web 2.0
Blogging
What’s a Blog?
•Easy to Update
•Invite feedback
•Free
•No skills required
•Tend to be informal
Nonprofit Technology Blogs
michelemartin.typepad.com
Nonprofit Technology Blogs
beth.typepad.com
Nonprofit Technology Blogs
techsoup.org
Myth: Only Kids Blog
flickr.com/photos/kk
Myth: Only Kids Blog
It’s not just kids anymore.
flickr.com/photos/kk
Myth: Only Kids Blog
It’s not just kids anymore.
All ages, all professions blog.
flickr.com/photos/kk
Why Should You Care?
flickr.com/anniebee
Why Should You Care?
•Think out loud
flickr.com/anniebee
Why Should You Care?
•Think out loud
•Connect with peers
flickr.com/anniebee
Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
flickr.com/anniebee
Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
flickr.com/anniebee
Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
•Feature those you serve
flickr.com/anniebee
Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
•Feature those you serve
•Respond to events rapidly
flickr.com/anniebee
Who’s Got the Time?
HALP ME
DROWNING IN WORK
Quick Start
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
www.ALLTOP.com
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
www.MOMS.alltop.com
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
www.PERSONALFINANCE.alltop.com
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
www.SMALLBUSINESS.alltop.com
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
www.NONPROFIT.alltop.com
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
Quick Start
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
Quick Start
Find five blogs from your field.
Read them every dayfor a week.
Comment on at least one.
Should you write a blog?
Should you write a blog?
•I want to reach markets or people that I am currently not reaching
Should you write a blog?
•I want to reach markets or people that I am currently not reaching
•I want to know what’s happening in my field
Should you write a blog?
•I want to reach markets or people that I am currently not reaching
•I want to know what’s happening in my field
•I want to position myself as an expert
Should you write a blog?
•I want to reach markets or people that I am currently not reaching
•I want to know what’s happening in my field
•I want to position myself as an expert
•I want to know what my peers/customers are thinking
Set Up A Blog
Best Practices
Best Practices
How To Be Good
•Lists
•Reviews
•How-to
•Essays
•Interviews
•Case Studies
•Profiles
•Rants
•Raves
Types of Posts
flickr.com/desi.italy
•Books
•Problogger.com
•Ideas list
•Rotten first drafts
•Bookmarks
•Ye Olde Spiral Notebook
Ideas
mightygirl.com
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
•Write Well
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
•Write Well
•Write Often
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
•Engage your Readers
What Makes a Good Blog?
flickr.com/stevegarfield
•Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
•Engage your Readers
•Interact with your Readers
What Makes a Good Blog?
flickr.com/stevegarfield
Web 2.0
Photosharing
What is Photosharing?
What is Photosharing?
•Put your pictures on the web so that other people can see them and comment on them
What is Photosharing?
•Put your pictures on the web so that other people can see them and comment on them
•Look at other people’s photos and comment on them
Why Should I Care?
Why Should I Care?
•Put a face on your organization
Why Should I Care?
•Put a face on your organization
•Help people find you and your message
Why Should I Care?
•Put a face on your organization
•Help people find you and your message
•Use the power of pictures to communicate
Why Should I Care?
•Put a face on your organization
•Help people find you and your message
•Use the power of pictures to communicate
•Connect with the millions of users who express themselves through photography
Who’s got the time?
Who’s got the time?
Who’s got the time?
Speaking of Time…
Some Easy Research
Some Easy Research
Some Easy Research
Some Easy Research
Some Easy Research
Some Easy Research
Geotagging!
www.flickr.com October 8, 2007
Think local!
www.flickr.com October 9, 2007
Quick Start
Find three peerorganizations from your fieldon Flickr.
Browse them every dayfor a week.
Comment on at least two.
Quick Start
Find three peerorganizations from your fieldon Flickr.
Browse them every dayfor a week.
Comment on at least two.
Quick Start
Find three peerorganizations from your fieldon Flickr.
Browse them every dayfor a week.
Comment on at least two.
Advanced Quick Start
Organize somephotos fromyour last event.
Give each photo a tag.
Advanced Quick Start
Organize somephotos fromyour last event.
Upload them to Flickr.
Give each photo a tag.
Advanced Quick Start
Organize somephotos fromyour last event.
Upload them to Flickr.
Give each photo a tag.
Why are we doing this, again?
I want to reach potential members
and patrons I’m not currently reaching.
I want to increase the emotional investment of my
members in my organization.
I want to tap into the skills and hobbies of my members to help
build my brand.
Web 2.0
Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
What is Social Networking?
What is Social Networking?
What is Social Networking?
What is Social Networking?
What is Social Networking?
•Making connections with your peers, your members, your targets, your world
What is Social Networking?
•Making connections with your peers, your members, your targets, your world
•Building and expanding your network with like-minded people
What is Social Networking?
•Making connections with your peers, your members, your targets, your world
•Building and expanding your network with like-minded people
•Signposts to your other communications
What is Social Networking?
•Making connections with your peers, your members, your targets, your world
•Building and expanding your network with like-minded people
•Signposts to your other communications
•Creating a presence and letting people find you
Why Should You Care?
Why Should You Care?
Why Should You Care?
Why Should You Care?
What about those other sites?
What about those other sites?
www.myspace.com/thenatureconservancy
What about those other sites?
www.facebook.com/group.php?gid=2204852553
Who’s Got the Time?
Who’s Got the Time?
•None of these tools take much time to set up
Who’s Got the Time?
•None of these tools take much time to set up
•But they do require regular check-ins and updates
Who’s Got the Time?
•None of these tools take much time to set up
•But they do require regular check-ins and updates
•You can’t just “set it and forget it.”
Who’s Got the Time?
www.lolnptech.blogspot.com
Who’s Got the Time?
Who’s Got the Time?
•Get an intern
Who’s Got the Time?
•Get an intern
•Or a Volunteer
Who’s Got the Time?
•Get an intern
•Or a Volunteer
•Somebody young
Who’s Got the Time?
•Get an intern
•Or a Volunteer
•Somebody young
•They won’t believe their luck
Who’s Got the Time?
•Get an intern
•Or a Volunteer
•Somebody young
•They won’t believe their luck
•Just a couple of hours a week
Why Am I Doing This, Again?
Why Am I Doing This, Again?•I want to connect with other professionals and organizations with similar missions and goals
Why Am I Doing This, Again?
•I want to reach potential members and donors that I am not currently reaching
Why Am I Doing This, Again?
•I want to reach a population that is active, plugged in, and quick to mobilize around a cause
Quick Start
Post your professional selfon LinkedIn.
Build up your network(aim for 10).
Write three references.
Quick Start
Post your professional selfon LinkedIn.
Build up your network(aim for 10).
Write three references.
Quick Start
Post your professional selfon LinkedIn.
Build up your network(aim for 10).
Write three references.
Still With Me?
Still With Me?Free!
Still With Me?Free! Easy!
Still With Me?Free! Easy!
New people!
Still With Me?Free! Easy!
New people!
Betterbranding!
Dip Your Toe
Jump Right In
Enough with the Cheerleader
You Need a Plan
People
Flickr.com/scoobay
People
People
Fish Where the Fish Are
Flickr.com/joiseyshowaa
Objectives
Flickr.com/jill_greenseth
Objectives
Objectives
Research
Marketing
Sales
Development
Objectives
Research
Marketing
Sales
Development
Program Design
Program Expansion
Program Effectiveness
Membership Drives
Increased Donors
Increased Donations per Member
Board Development
Objectives
Research
Marketing
Sales
Development
Listening
Talking
Energizing
Supporting
Embracing
See Groundswell for more on this…
Listening
Flickr.com/simon_crowley
Listening
Flickr.com/simon_crowley
•Read Blogs
Listening
Flickr.com/simon_crowley
•Read Blogs•Read Comments
Listening
Flickr.com/simon_crowley
•Read Blogs•Read Comments•Google Search
Listening
Flickr.com/simon_crowley
•Read Blogs•Read Comments•Google Search•Google News
Listening
Flickr.com/simon_crowley
•Read Blogs•Read Comments•Google Search•Google News•Communities
Talking
Flickr.com/nikita_kashner
Talking
Flickr.com/nikita_kashner
•Write Blogs
Talking
Flickr.com/nikita_kashner
•Write Blogs•Comment on Blogs
Talking
Flickr.com/nikita_kashner
•Write Blogs•Comment on Blogs•Comment on Flickr
Talking
Flickr.com/nikita_kashner
•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook
Talking
Flickr.com/nikita_kashner
•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook•Answer Questions
Talking
Flickr.com/nikita_kashner
•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook•Answer Questions•Respond to Criticisms
You Need a Plan
Strategy
Flickr.com/tommok
Technology
Flickr.com/veo
Now You Can Think About Tools
Case Study #1
Case Study #2
Case Study #3
Technology
Flickr.com/hfabulous
When All You’ve Got is a Hammer
Everything Looks Like a Nail
Thanks to Jeremiah Owyang: www.web-strategist.com
Signposts Only Go So Far
Plan Your Route
Flickr.com/china_guccio
Enjoy the Ride
Flickr.com/immarkcz