Transcript
![Page 1: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/1.jpg)
Social Mediain Your Department
Mary O’ConnorPublic Relations, Boston University
![Page 2: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/2.jpg)
What we'll cover
- Defining goals
- Audience
- Time & resources
- Researching platforms
- Content sources
- Daily tasks
- Analytics
- Resources at BU
![Page 3: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/3.jpg)
What are your goals?
![Page 4: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/4.jpg)
Who is your audience?
![Page 5: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/5.jpg)
batmoo, Flickr/CC
![Page 6: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/6.jpg)
Available time & resources?
![Page 7: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/7.jpg)
![Page 8: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/8.jpg)
Goals + audience + time
Platform
![Page 9: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/9.jpg)
![Page 10: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/10.jpg)
![Page 11: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/11.jpg)
![Page 12: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/12.jpg)
twitter.bu.edu
![Page 13: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/13.jpg)
![Page 14: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/14.jpg)
![Page 15: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/15.jpg)
![Page 16: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/16.jpg)
Where will your content come from?
![Page 17: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/17.jpg)
![Page 18: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/18.jpg)
![Page 19: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/19.jpg)
![Page 20: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/20.jpg)
![Page 21: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/21.jpg)
![Page 22: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/22.jpg)
![Page 23: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/23.jpg)
![Page 24: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/24.jpg)
![Page 25: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/25.jpg)
![Page 26: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/26.jpg)
![Page 27: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/27.jpg)
What is your voice?
![Page 28: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/28.jpg)
![Page 29: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/29.jpg)
![Page 30: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/30.jpg)
Daily tasks
![Page 31: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/31.jpg)
![Page 32: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/32.jpg)
![Page 33: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/33.jpg)
What's your communication plan?
![Page 34: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/34.jpg)
![Page 35: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/35.jpg)
How do you measure success?
![Page 36: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/36.jpg)
Awareness @Replies, follower growth
Engagement
Traffic Visits from your page
Response Rate
![Page 37: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/37.jpg)
Recommended tools
![Page 38: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/38.jpg)
![Page 39: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/39.jpg)
#MyDash series, blog.hootsuite.com
![Page 40: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/40.jpg)
![Page 41: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/41.jpg)
![Page 42: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/42.jpg)
Resources at BU
![Page 43: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/43.jpg)
![Page 44: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/44.jpg)
bu.edu/news
Social Media Guidelines
bu.edu/news/about-pr/
![Page 45: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/45.jpg)
![Page 46: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/46.jpg)
bu.edu/brand
![Page 47: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/47.jpg)
facebook.com/groups/BUsocial
![Page 49: Social Media in Your Department Mary OConnor Public Relations, Boston University](https://reader034.vdocuments.net/reader034/viewer/2022050807/5a4d1b797f8b9ab0599b87df/html5/thumbnails/49.jpg)
Questions?