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Social Media in Your Department Mary O’Connor Public Relations, Boston University

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What are your goals?

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Page 1: Social Media in Your Department Mary OConnor Public Relations, Boston University

Social Mediain Your Department

Mary O’ConnorPublic Relations, Boston University

Page 2: Social Media in Your Department Mary OConnor Public Relations, Boston University

What we'll cover

- Defining goals

- Audience

- Time & resources

- Researching platforms

- Content sources

- Daily tasks

- Analytics

- Resources at BU

Page 3: Social Media in Your Department Mary OConnor Public Relations, Boston University

What are your goals?

Page 4: Social Media in Your Department Mary OConnor Public Relations, Boston University

Who is your audience?

Page 5: Social Media in Your Department Mary OConnor Public Relations, Boston University

batmoo, Flickr/CC

Page 6: Social Media in Your Department Mary OConnor Public Relations, Boston University

Available time & resources?

Page 7: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 8: Social Media in Your Department Mary OConnor Public Relations, Boston University

Goals + audience + time

Platform

Page 9: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 10: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 11: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 12: Social Media in Your Department Mary OConnor Public Relations, Boston University

twitter.bu.edu

Page 13: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 14: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 15: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 16: Social Media in Your Department Mary OConnor Public Relations, Boston University

Where will your content come from?

Page 17: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 18: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 19: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 20: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 21: Social Media in Your Department Mary OConnor Public Relations, Boston University
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Page 25: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 26: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 27: Social Media in Your Department Mary OConnor Public Relations, Boston University

What is your voice?

Page 28: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 29: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 30: Social Media in Your Department Mary OConnor Public Relations, Boston University

Daily tasks

Page 31: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 32: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 33: Social Media in Your Department Mary OConnor Public Relations, Boston University

What's your communication plan?

Page 34: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 35: Social Media in Your Department Mary OConnor Public Relations, Boston University

How do you measure success?

Page 36: Social Media in Your Department Mary OConnor Public Relations, Boston University

Awareness @Replies, follower growth

Engagement

Traffic Visits from your page

Response Rate

Page 37: Social Media in Your Department Mary OConnor Public Relations, Boston University

Recommended tools

Page 38: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 39: Social Media in Your Department Mary OConnor Public Relations, Boston University

#MyDash series, blog.hootsuite.com

Page 40: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 41: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 42: Social Media in Your Department Mary OConnor Public Relations, Boston University

Resources at BU

Page 43: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 44: Social Media in Your Department Mary OConnor Public Relations, Boston University

bu.edu/news

Social Media Guidelines

bu.edu/news/about-pr/

Page 45: Social Media in Your Department Mary OConnor Public Relations, Boston University
Page 46: Social Media in Your Department Mary OConnor Public Relations, Boston University

bu.edu/brand

Page 47: Social Media in Your Department Mary OConnor Public Relations, Boston University

facebook.com/groups/BUsocial

Page 48: Social Media in Your Department Mary OConnor Public Relations, Boston University

Mary O’Connor [email protected]

617-353-4198

Page 49: Social Media in Your Department Mary OConnor Public Relations, Boston University

Questions?


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