Social Media Marketing for Career-Tech

Ohio ACTE Conference

Presented byShane Haggerty, Ohio Hi-Point Career Center

Kelly Herzog, Miami Valley Career Technology Center

What is Social Media?

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Social Media is:1. A two-way conversation

2. An opportunity to share and collaborate

3. An opportunity to self-publish4. The new media—leveling the playing

field5. Word-of-mouth/Viral

6. It’s all about connecting and community

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Why embrace Social Media?

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*The conversation happens online

*Our target audiences are online

*The tools present opportunities for sharing and collaboration

*Cost-effective marketing and communications

*Build reputation and engage in direct sales

*Reach the masses or your targets

*Easily measure success of campaigns

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An Overview of the Tools

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*Blogs/Microblogs

*RSS Feeds

*Subscriptions

*Social Networks

*Wikis

*Video/Photo Sharing

*Google/Yahoo Groups/Docs

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Example #1-Miami Valley Career

Technology Center

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Web-site

• Revamped our website –www.mvctc.com

• Create individual CT websites• CT websites

What is Blackboard?

• Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.

• http://my.mvctc.com/

Using Blackboard Technology

• Personalized postcard with individual web-site links

• Target Freshman based on 8th grade career assessment

What is Second Life?

• Second Life is a virtual environment on the internet.

Marketing with Second Life

• Virtual tours• Preview lab environments• Schedule speakers and events

Example #2-Ohio Hi-Point Career Center

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*Recruitment

*Customer Service

*Internal & External Communications

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The Problems with Social Media

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*Geographics/Demographics

*It’s a commitment

*Lack of control(Not organized, not controlled, not

on message)

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How to know if you should utilize Social Media

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*Do you have something to say?

*Do you have customers to engage and listen to that are online?

*What can you share with the community and what can the community share with

you?

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The Get Social Project:

The List of 15

Find it on the Ohio ACTE PR Academy Bloghttp://ohioactepr.blogspot.com

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Questions?Thank You!

Visit us online:www.ohiohipoint.com

www.mvctc.com