Download - Social media models
![Page 1: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/1.jpg)
Social Media ModelsWhich one is right for you?
![Page 2: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/2.jpg)
![Page 3: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/3.jpg)
![Page 4: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/4.jpg)
![Page 5: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/5.jpg)
My name is Gordon McLean, and…
![Page 6: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/6.jpg)
Blog: onemanwrites.co.uk
Twitter: @onemanwrites
![Page 7: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/7.jpg)
![Page 8: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/8.jpg)
Community-based Social Customer Relationship Management
![Page 9: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/9.jpg)
http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/
“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”
![Page 10: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/10.jpg)
Publish & Respond
Publish & Collaborate
Collaborate & Share
Broadcast
![Page 11: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/11.jpg)
Publish Respond
![Page 12: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/12.jpg)
Quick feedback loopDirect access to audienceEasy fit to publishing model
![Page 13: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/13.jpg)
Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)
![Page 14: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/14.jpg)
![Page 15: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/15.jpg)
Publish & Collaborate
![Page 16: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/16.jpg)
User-generated content Spreads the reachReal life usage
![Page 17: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/17.jpg)
Non-validated informationWho ‘owns’ the information?
![Page 18: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/18.jpg)
![Page 19: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/19.jpg)
Collate & Share
![Page 20: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/20.jpg)
Simple to set upSpreads the reach
![Page 21: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/21.jpg)
Non-validated informationNo control over linked content
![Page 22: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/22.jpg)
![Page 23: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/23.jpg)
Broadcast
![Page 24: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/24.jpg)
Simple to set upEasily distributed by others
![Page 25: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/25.jpg)
Challenging to writeCan be seen as noise
![Page 26: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/26.jpg)
![Page 27: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/27.jpg)
MASHUP
![Page 28: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/28.jpg)
![Page 29: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/29.jpg)
![Page 30: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/30.jpg)
![Page 31: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/31.jpg)
![Page 32: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/32.jpg)
![Page 33: Social media models](https://reader034.vdocuments.net/reader034/viewer/2022051513/54677121af79597c418b5888/html5/thumbnails/33.jpg)
Twitter Meetup @ the bar @ 6pm