Google+ Real-life sharing

rethought for the web

Joris Tinbergen Social Media Monitor 4, 7 sep 2012

Four simple questions

Who What How Where

+Circles

Share what matters, with

the people who matter most.

BBQ Circle: what sauce?

+Sparks

Strike up a conversation,

about pretty much anything.

+Hangouts

Say hello in HiFi,

face-to-face-to-face.

+Mobile

Share what’s around, right

now, without any hassle.

+You

Putting you first,

across all Google.

Search is becoming more social

Consumers trust people they know

Sources: Econsultancy July 2009, Harris Interactive June 2010

90% of consumers online

trust recommendations

from people they know

71% say reviews from

family members or friends

influence purchase decisions

Today 6 months ago

I need to make the

switch to a card that

racks up points.

Anyone using

Amex Gold?

The +1 Button: Recommendations, from people you

trust, when you need it most

With +1, personalized recommendations are

surfaced during the research process

Who wants to start?

Thank you.