Download - Social Media Monitoring Monitoring 091106
Social Media Monitoring
Publishing vs Conversations
Threads and posts in a forum differs greatly form a published news article!
Editorial meida• Single publisher• Great info about source• News driven
Sociala medier• Multiple publishers• Lack of info about source• Conversation driven
Publishing Conversations
Newspapers Ethermedia Trad. media Blogs Microblogs Forum/BBS online
Social Media Monitoring
Use Cases– Listening – Monitoring– Learn – Analysis– Engaging – Interact
Measuring objectives– Reach/Frequency – how/where/when to measure?– Content – What is being said?– Influencers/networks – Who is saying what?
Geography and language– Geography: Sweden, Nordics, Asia, World Wide?– Language: blogs from Spain – or Spanish blogs?
Platforms– Blogs, microblogs, Social Networking Sites, forums/BBS?– Acces to meta data?– Ranking and filtering?
Customer Service,Communications
or Marketing
Recipentat client
SMM Workflow
BlogsMicroblogs
Social NetworksForums/BBS
SMM Platform
Datamining
Customized reports adapted to client needs
Collect data
Engage with client customers at target platform to build relationships
Feedback to further enhance montoring profile
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External Publish
CoordinateDistribute
Analysis
Quantitative results– During a normal day about 1000 posts are made about the client
Qualitative results– Sentiment, Popularity, Recommendations, ”Rich Media”
Visualization
People influence people