Social Media Monitoring

Publishing vs Conversations

Threads and posts in a forum differs greatly form a published news article!

Editorial meida• Single publisher• Great info about source• News driven

Sociala medier• Multiple publishers• Lack of info about source• Conversation driven

Publishing Conversations

Newspapers Ethermedia Trad. media Blogs Microblogs Forum/BBS online

Social Media Monitoring

Use Cases– Listening – Monitoring– Learn – Analysis– Engaging – Interact

Measuring objectives– Reach/Frequency – how/where/when to measure?– Content – What is being said?– Influencers/networks – Who is saying what?

Geography and language– Geography: Sweden, Nordics, Asia, World Wide?– Language: blogs from Spain – or Spanish blogs?

Platforms– Blogs, microblogs, Social Networking Sites, forums/BBS?– Acces to meta data?– Ranking and filtering?

Customer Service,Communications

or Marketing

Recipentat client

SMM Workflow

BlogsMicroblogs

Social NetworksForums/BBS

SMM Platform

Datamining

Customized reports adapted to client needs

Collect data

Engage with client customers at target platform to build relationships

Feedback to further enhance montoring profile

1

2

3

4

5

6

External Publish

CoordinateDistribute

Analysis

Quantitative results– During a normal day about 1000 posts are made about the client

Qualitative results– Sentiment, Popularity, Recommendations, ”Rich Media”

Visualization

People influence people