SOCIAL MEDIA
Jaysee John R. PingkianAdvocacy Blogger and Social Media Enthusiast
Design and Branding Consultant
Frontier in NutritionAdvocacy
Topics
• What is social media?• How important is it?• How to maximize it?• Best Practices• Call to Action
WHAT IS SOCIAL MEDIA?
is a conversation.SOCIAL MEDIA
Conversations are VIBRANT
WHY IS IT IMPORTANT?
Philippines is #1 in social networking usage.*
*GlobalWebIndex Social Networking Usage for 2011-2012
LISTENTwo-way conversation
SOCIAL MEDIAThe Brand New Way
WHAT YOU CAN DO?
• Post real-time updates• Distribute existing campaign• Share documents• Awareness
WHAT YOU CAN DO?
• Collaborate• Feedback• Recruit• Raise money
OVERVIEW
• Plan• Listen• Goals• Join conversation• Measure
SOCIAL MEDIASTEPS in
PLANNING
TARGETSpecify your
audience
MESSAGE
BRANDING
CHANNELSBlogVideoPhotoReal-time updateFacebook
CONTENT
PROMOTION
EVALUATION
BEST PRACTICESNon-profits and Government
on Social Media
Robert Wood Johnson Foundation
High Quality Videos Interposted
Content and organization
Real people stories
Infographic
Digestible information
Professional brand centric photos
Consistent branded content and message
Food Research and Action Center Twitter Page
Main Website Powerful Call To Action
Use Change.org for lobbying
DOH Victoria, AU
Event promotion and document distribution
US Department of Health and Human Services
Relevant infographic, recruitment, inter-agency support
CALL TO ACTIONWHAT TO DO TODAY?
CALL TO ACTION
1. Propose and develop a social media plan
2. Seek professional services and invest in your brand
3. Implement your social media plan: Remember the STEPS
RECAP
• Definition• Importance• STEPS in Social Media Planning• Best Practices• Call to Action
www.jaysee.me@jayseeblabs TWITTER, PINTEREST, INSTAGRAM
Linkedin.com/in/jayseepingkian
