SOCIAL MEDIA

Jaysee John R. PingkianAdvocacy Blogger and Social Media Enthusiast

Design and Branding Consultant

Frontier in NutritionAdvocacy

Topics

• What is social media?• How important is it?• How to maximize it?• Best Practices• Call to Action

WHAT IS SOCIAL MEDIA?

is a conversation.SOCIAL MEDIA

Conversations are VIBRANT

WHY IS IT IMPORTANT?

Philippines is #1 in social networking usage.*

*GlobalWebIndex Social Networking Usage for 2011-2012

LISTENTwo-way conversation

SOCIAL MEDIAThe Brand New Way

WHAT YOU CAN DO?

• Post real-time updates• Distribute existing campaign• Share documents• Awareness

WHAT YOU CAN DO?

• Collaborate• Feedback• Recruit• Raise money

OVERVIEW

• Plan• Listen• Goals• Join conversation• Measure

SOCIAL MEDIASTEPS in

PLANNING

TARGETSpecify your

audience

MESSAGE

BRANDING

CHANNELSBlogVideoPhotoReal-time updateFacebook

CONTENT

PROMOTION

EVALUATION

BEST PRACTICESNon-profits and Government

on Social Media

Robert Wood Johnson Foundation

High Quality Videos Interposted

Content and organization

Real people stories

Infographic

Digestible information

Professional brand centric photos

Consistent branded content and message

Food Research and Action Center Twitter Page

Main Website Powerful Call To Action

Use Change.org for lobbying

DOH Victoria, AU

Event promotion and document distribution

US Department of Health and Human Services

Relevant infographic, recruitment, inter-agency support

CALL TO ACTIONWHAT TO DO TODAY?

CALL TO ACTION

1. Propose and develop a social media plan

2. Seek professional services and invest in your brand

3. Implement your social media plan: Remember the STEPS

RECAP

• Definition• Importance• STEPS in Social Media Planning• Best Practices• Call to Action

www.jaysee.me@jayseeblabs TWITTER, PINTEREST, INSTAGRAM

Linkedin.com/in/jayseepingkian