![Page 1: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/1.jpg)
Social Media & Higher Educa2on | Roles & Structure
Decentralized but communica2ve; empowering and educa2ng.
![Page 2: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/2.jpg)
The constant: an emphasis on content.
Social Media & Higher Educa2on | Content strategy
![Page 3: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/3.jpg)
The many ways they find you.
Social Media & Higher Educa2on | Admissions Funnel
![Page 4: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/4.jpg)
Social Media & Higher Educa2on | Admissions Funnel
The many 2mes they find you.
![Page 5: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/5.jpg)
Connec2ng audiences through digital tools and in real life.
Social Media & Higher Educa2on | Admissions Funnel
![Page 6: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/6.jpg)
Social Media & Higher Educa2on | Admissions Funnel
Building communi2es & opportuni2es for chance encounters
![Page 7: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/7.jpg)
Overall planning within universi2es.
Social Media & Higher Educa2on | Holis2c Communica2ons
![Page 8: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/8.jpg)
Let’s be friends.
Social Media & Higher Educa2on | Holis2c Communica2ons
![Page 9: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/9.jpg)
The Three Things For Your To-‐Do List
Social Media & Higher Educa2on | SeOng Up for Success
![Page 10: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/10.jpg)
Conduct a student focus group.
Ask: “How do you communicate with your friends?”
Social Media & Higher Educa2on | SeOng Up for Success
![Page 11: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/11.jpg)
Find your social media manager on campus and invite them to coffee.
Ask: “Tell me about your work and
how can I help you?”
Social Media & Higher Educa2on | SeOng Up for Success
![Page 12: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/12.jpg)
Build an internal team of advisors.
Ask: “What are your personal communica?ons strengths?”
Social Media & Higher Educa2on | SeOng Up for Success
![Page 13: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/13.jpg)
MIT Blogs hRp://mitadmissions.org/blogs
Stories by students and admissions officers
Social Media & Higher Educa2on | Case Studies
![Page 14: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/14.jpg)
Oberlin Blogs hRp://blogs.oberlin.edu/
First-‐person documenta2on of life on campus
Social Media & Higher Educa2on | Case Studies
![Page 15: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/15.jpg)
Social Media & Higher Educa2on | Case Studies
@DukeStudents hRp://instagram.com/dukestudents
Images/video featuring the student experience
![Page 16: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/16.jpg)
Here We Go Saints hRp://instagram.com/herewegosaints
Student-‐generated visual content
Social Media & Higher Educa2on | Case Studies
![Page 17: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/17.jpg)
#VirtualVistas
Crisis responding, flexible use of digital tools
Social Media & Higher Educa2on | Case Studies
![Page 18: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/18.jpg)
Uchicago Admissions Tumblr hRp://uchicagoadmissions.tumblr.com
Social-‐charged blog combining campus life and student inquiries
Social Media & Higher Educa2on | Case Studies
![Page 19: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/19.jpg)
Vanderbilt’s “I’m In” hRp://admissions.vanderbilt.edu/imin/2018/
Micro-‐site for admiRed students and customized digital swag
Social Media & Higher Educa2on | Case Studies
![Page 20: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/20.jpg)
Golden Eagle Deliver hRp://youtu.be/KL5lU__sf-‐I
Hand-‐delivered acceptance leRers
Social Media & Higher Educa2on | Case Studies
![Page 21: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/21.jpg)
Duke’s Homepage Duke.edu
Integrated social media, highligh2ng campaigns, crowd-‐sourced
Social Media & Higher Educa2on | Integrated Homepages
![Page 22: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/22.jpg)
Oberlin’s Homepage Oberlin.edu
Integra2on of social content: stories, blogs, video, photos
Social Media & Higher Educa2on | Integrated Homepages
![Page 23: Social Media Presentation at the Consortium on Financing Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022052822/554edf78b4c905911d8b4af5/html5/thumbnails/23.jpg)
Cara Rousseau, Duke University [email protected]
@CaraRousseau
Ma’ayan Plaut, Oberlin College [email protected]
@plautmaayan
Social Media & Higher Educa2on | Q&A and Contact Info