social media presentation at the consortium on financing higher education
DESCRIPTION
A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.TRANSCRIPT
Social Media & Higher Educa2on | Roles & Structure
Decentralized but communica2ve; empowering and educa2ng.
The constant: an emphasis on content.
Social Media & Higher Educa2on | Content strategy
The many ways they find you.
Social Media & Higher Educa2on | Admissions Funnel
Social Media & Higher Educa2on | Admissions Funnel
The many 2mes they find you.
Connec2ng audiences through digital tools and in real life.
Social Media & Higher Educa2on | Admissions Funnel
Social Media & Higher Educa2on | Admissions Funnel
Building communi2es & opportuni2es for chance encounters
Overall planning within universi2es.
Social Media & Higher Educa2on | Holis2c Communica2ons
Let’s be friends.
Social Media & Higher Educa2on | Holis2c Communica2ons
The Three Things For Your To-‐Do List
Social Media & Higher Educa2on | SeOng Up for Success
Conduct a student focus group.
Ask: “How do you communicate with your friends?”
Social Media & Higher Educa2on | SeOng Up for Success
Find your social media manager on campus and invite them to coffee.
Ask: “Tell me about your work and
how can I help you?”
Social Media & Higher Educa2on | SeOng Up for Success
Build an internal team of advisors.
Ask: “What are your personal communica?ons strengths?”
Social Media & Higher Educa2on | SeOng Up for Success
MIT Blogs hRp://mitadmissions.org/blogs
Stories by students and admissions officers
Social Media & Higher Educa2on | Case Studies
Oberlin Blogs hRp://blogs.oberlin.edu/
First-‐person documenta2on of life on campus
Social Media & Higher Educa2on | Case Studies
Social Media & Higher Educa2on | Case Studies
@DukeStudents hRp://instagram.com/dukestudents
Images/video featuring the student experience
Here We Go Saints hRp://instagram.com/herewegosaints
Student-‐generated visual content
Social Media & Higher Educa2on | Case Studies
#VirtualVistas
Crisis responding, flexible use of digital tools
Social Media & Higher Educa2on | Case Studies
Uchicago Admissions Tumblr hRp://uchicagoadmissions.tumblr.com
Social-‐charged blog combining campus life and student inquiries
Social Media & Higher Educa2on | Case Studies
Vanderbilt’s “I’m In” hRp://admissions.vanderbilt.edu/imin/2018/
Micro-‐site for admiRed students and customized digital swag
Social Media & Higher Educa2on | Case Studies
Golden Eagle Deliver hRp://youtu.be/KL5lU__sf-‐I
Hand-‐delivered acceptance leRers
Social Media & Higher Educa2on | Case Studies
Duke’s Homepage Duke.edu
Integrated social media, highligh2ng campaigns, crowd-‐sourced
Social Media & Higher Educa2on | Integrated Homepages
Oberlin’s Homepage Oberlin.edu
Integra2on of social content: stories, blogs, video, photos
Social Media & Higher Educa2on | Integrated Homepages
Cara Rousseau, Duke University [email protected]
@CaraRousseau
Ma’ayan Plaut, Oberlin College [email protected]
@plautmaayan
Social Media & Higher Educa2on | Q&A and Contact Info