Download - Social media presentation for clubs
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SOCIAL MEDIA
Alumni Club Leadership Summit
Building a Presence
May 4, 2013
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Columbia Business School 2
THE IMPACT OF SOCIAL MEDIA
● 91% of social marketers saw improved website traffic due to social media
campaigns. (Social Media Today)
● 10 million minutes of Skype calls happen every day. (Brandwatch)
● Google’s +1 button is used 5 million times a day. (Huffington Post)
● 23% of Facebook’s users check their account five or more times every day. (
The Social Habit)
● 42% of users update their LinkedIn profile information regularly. (Socialtimes)
● 80% of users prefer to connect with brands on Facebook. (Huffington Post)
● There are 3,480 photos uploaded to Instagram every minute. (Digital Trends)
● 2 million blog posts are published every day. (Brandwatch)
● More than 1 million websites have integrated with Facebook in various ways. (
Uberly)
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THE IMPACT OF FACEBOOK
● 751 million monthly active users who used Facebook mobile products as of March 31, 2013.
● 655 million daily active users on average in March 2013.
● Approximately 79% of our daily active users are outside the U.S. and Canada.
● 50 million total Facebook pages created.
● 141.5 friends per user on average as of March 2013.
● 2.7 billion daily Facebook likes on average in March 2013.
– "Newsroom." Key Facts. Facebook.com, n.d. Web. 31 March 2013.
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THE FACEBOOK PAGE ADVANTAGE
● Pages get internal promotion on Facebook.com
● Pages have more options for customization
● Search engine visibility
● Anonymity
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BUILDING A PAGE PRESENCE
General Overview Think of it as a one-page interactive billboard for sharing information and links;
visible to Facebook users as well as search engines.
Getting “Liked” allows it to function as a specialized social networking mailing list that you can reach out to at any time! All you need is a Facebook account.
Facebook Page Components
1. Facebook Account / Page Creation
2. Adding Content
3. Administration / Succession
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1. FACEBOOK ACCOUNT / PAGE CREATION
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1. FACEBOOK ACCOUNT / PAGE CREATION
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Hermes Symbol and Logo Graphics are available to all Club Leaders upon request.
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1. FACEBOOK ACCOUNT / PAGE CREATION
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Your Page is created!
Now it’s time to start adding content…
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2. ADDING CONTENT
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1. Profile Picture
2. "About" Section
3. "Likes" Showcase
4. Page Title & Category
5. Page Body
6. Administrative Links
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2. ADDING CONTENT
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3. ADMINISTRATION / SUCCESSION
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3. ADMINISTRATION / SUCCESSION
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BUILDING AN AUDIENCE
1. Targeted Regional Event Promotion Emails
2. Links to Facebook Page from Alumni Website
3. Share and Post Content to School Facebook Page
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Q&A
ASK: Questions
SHARE: ExperienceConcernsComments
Best Practices