SOCIAL MEDIA

Alumni Club Leadership Summit

Building a Presence

May 4, 2013

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THE IMPACT OF SOCIAL MEDIA

● 91% of social marketers saw improved website traffic due to social media

campaigns. (Social Media Today)

● 10 million minutes of Skype calls happen every day. (Brandwatch)

● Google’s +1 button is used 5 million times a day. (Huffington Post)

● 23% of Facebook’s users check their account five or more times every day. (

The Social Habit)

● 42% of users update their LinkedIn profile information regularly. (Socialtimes)

● 80% of users prefer to connect with brands on Facebook. (Huffington Post)

● There are 3,480 photos uploaded to Instagram every minute. (Digital Trends)

● 2 million blog posts are published every day. (Brandwatch)

● More than 1 million websites have integrated with Facebook in various ways. (

Uberly)

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THE IMPACT OF FACEBOOK

● 751 million monthly active users who used Facebook mobile products as of March 31, 2013.

● 655 million daily active users on average in March 2013.

● Approximately 79% of our daily active users are outside the U.S. and Canada.

● 50 million total Facebook pages created.

● 141.5 friends per user on average as of March 2013.

● 2.7 billion daily Facebook likes on average in March 2013.

– "Newsroom." Key Facts. Facebook.com, n.d. Web. 31 March 2013.

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THE FACEBOOK PAGE ADVANTAGE

● Pages get internal promotion on Facebook.com

● Pages have more options for customization

● Search engine visibility

● Anonymity

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BUILDING A PAGE PRESENCE

General Overview Think of it as a one-page interactive billboard for sharing information and links;

visible to Facebook users as well as search engines.

Getting “Liked” allows it to function as a specialized social networking mailing list that you can reach out to at any time! All you need is a Facebook account.

Facebook Page Components

1. Facebook Account / Page Creation

2. Adding Content

3. Administration / Succession

1. FACEBOOK ACCOUNT / PAGE CREATION

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1. FACEBOOK ACCOUNT / PAGE CREATION

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1. FACEBOOK ACCOUNT / PAGE CREATION

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Hermes Symbol and Logo Graphics are available to all Club Leaders upon request.

1. FACEBOOK ACCOUNT / PAGE CREATION

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Your Page is created!

Now it’s time to start adding content…

2. ADDING CONTENT

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1. Profile Picture

2. "About" Section

3. "Likes" Showcase

4. Page Title & Category

5. Page Body

6. Administrative Links

2. ADDING CONTENT

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3. ADMINISTRATION / SUCCESSION

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3. ADMINISTRATION / SUCCESSION

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BUILDING AN AUDIENCE

1. Targeted Regional Event Promotion Emails

2. Links to Facebook Page from Alumni Website

3. Share and Post Content to School Facebook Page

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Q&A

ASK: Questions

SHARE: ExperienceConcernsComments

Best Practices