Download - Social media & retail: clicks or bricks?
Transcript
- social media & retailbricks or clicks?
- Business book Versions: The Conversity Model / Het Conversity Model ePub, Kindle Publishers: Lannoo Campus (BE) Spectrum (NL)
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- What do social media have thatother digital media havent got? larger user volumes higher user engagement virality really detailed analytics
- Reach, audience, engagement
- Meta-Facebook campaigns
- Meta-Facebook campaigns
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Horror story
- Customer experience management
- Proactive customer service
- Is Twitter the new 800 number?
- Loyalty
- Like Bait
- Page contests
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Front line staff: they know
- Wishlist
- Coupons
- Coupons
- Flash sales
- Online reviews
- Recommendations
- Social graph recommendations
- Social commerce
- F-commerce
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Crowdsourcing
- Crowdsourcing
- Mobile: explicit data
- Mobile: implicit data where you are (closest store) what time it is (opening hours) log (how often youve been there) your social graph (what your friends like)
- So...bricks or clicks?
- Ray Oldenburgs 3rd place
- conversity.be/blog
- [email protected] http://www.conversity.be
