social media & retail: clicks or bricks?
DESCRIPTION
Last slide refers to the term "third place", used used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace. In his influential book The Great Good Place, Ray Oldenburg (1989, 1991) argues that third places are important for civil society, democracy, civic engagement, and establishing feelings of a sense of place.(Source: http://en.wikipedia.org/wiki/Third_place )TRANSCRIPT
- social media & retailbricks or clicks?
- Business book Versions: The Conversity Model / Het Conversity Model ePub, Kindle Publishers: Lannoo Campus (BE) Spectrum (NL)
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- What do social media have thatother digital media havent got? larger user volumes higher user engagement virality really detailed analytics
- Reach, audience, engagement
- Meta-Facebook campaigns
- Meta-Facebook campaigns
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Horror story
- Customer experience management
- Proactive customer service
- Is Twitter the new 800 number?
- Loyalty
- Like Bait
- Page contests
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Front line staff: they know
- Wishlist
- Coupons
- Coupons
- Flash sales
- Online reviews
- Recommendations
- Social graph recommendations
- Social commerce
- F-commerce
- OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
- Crowdsourcing
- Crowdsourcing
- Mobile: explicit data
- Mobile: implicit data where you are (closest store) what time it is (opening hours) log (how often youve been there) your social graph (what your friends like)
- So...bricks or clicks?
- Ray Oldenburgs 3rd place
- conversity.be/blog
- [email protected] http://www.conversity.be