Transcript
How much time doessocial media take?
The short answer ...
12 hours per week
The longer answer ...
A good social mediastrategy involvesthree parts
1. Plan2. Implement3. Measure
Then repeat. Weekly.
What Planning Looks Like
Awareness
Sales
Loyalty
Choose a focus
GrowthLikes
ClicksConversions
EngagementInfluence
Identify success metrics
What ImplementingLooks Like
How we create
What Measuring Looks Like
Chart your key metrics
Discover opportunities
Even more: bit.ly/smmtime
Sources:Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske