What is Social Media?

Why should I care?

CosmopolitanGood HousekeepingHarper’s BazarConnoisseur

News Sharing

Video Sharing

Music Sharing

Photo Sharing

Bookmark Sharing

Connection Sharing

General Sharing

Social Media Types

Real Voice of the Customer

Real Market Research

Real Customer Satisfaction

Real Public Relations

Real Exposure

Real Customer Evangelist

So What!

Which would you choose?

1

Establishing YourOnline Voice

pokes person

nternal

ustomer

mployees

S

P

I

C

E

artners

Location, Location, Location

Be Successful

POST LESS

eople Who? Where? What are they saying?

trategy How will customer relationships change?

echnology What technologies to use?

P

O

S

T

bjectives Learn, Inform, Promote, Support

isten Who? Where? What are they saying?

ngage Listen, Talk, Energize, Support, Embrace

hare How will customer relationships change?upport What technologies to use?

L

E

S

S

Protecting Your

Online Brand

Organized to gain value

from the social web

Listen - Share -Listen