Download - Social Platforms for Publicity by Lisa Buyer

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Page 1: Social Platforms for Publicity by Lisa Buyer

San Francisco • September 10–13, 2013 • #SESSF @SESConf

Social Publicity and Publishing Earn it, Grow it, Brand it

Lisa BuyerThe Buyer GroupAuthor, Publicist, Journalist@lisabuyer Follow me

Page 2: Social Platforms for Publicity by Lisa Buyer

San Francisco • September 10–13, 2013 • #SESSF @SESConf

SES @lisabuyer Facts• 2006 My first SES in Chicago• 2008 first time speaking at SES San Jose• 6th SES SF speaking

• Writer at Search Engine Watch – follow my monthly column

• Part of the ClickZ Academy• Write for ClickZ• Cover trending topics and news related to Search, Social and Public Relations

Page 3: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 4: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 5: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 6: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 7: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 8: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 10: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 11: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 12: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 20: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 21: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 22: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 23: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 24: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 25: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 26: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Page 27: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 28: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 29: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 30: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 31: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 32: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 33: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 34: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 35: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 36: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle@lisabuyer

Page 37: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Resource Books

Lisa BuyerThe Buyer GroupAuthor, Publicist, Journalist@lisabuyer Follow me

Page 38: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

Easy Reading and Actionable!

Follow #SocialPRSecretsOr buy the bookAvailable on Amazon

Lisa BuyerThe Buyer GroupAuthor, Publicist, Journalist@lisabuyer Follow me

Page 39: Social Platforms for Publicity by Lisa Buyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@twitterhandle

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