Download - Spleet - introducing brazilian market
Business Expansion
Agenda
EXECUTIVE SUMMARY
OPPORTUNITY
GOALS FOR RETURN ON INVESTMENT
WAYS OF ENGAGE
COMMENTS
Executive Summary
Corporate expansion opportunity for technology companies
aiming the Brazilian market
Framework of critical success factors:
Fast trade, reduced investment and low risk
Regional expansion, with participation in 80% of the Brazilian
GDP
Center of attention at public bids (government market)
Protection of your brand value
Corporate expansion opportunity for technology companies
aiming the Brazilian market
Framework of critical success factors:
Fast trade, reduced investment and low risk
Regional expansion, with participation in 80% of the Brazilian
GDP
Center of attention at public bids (government market)
Protection of your brand value
The Opportunity• GDP of U$ 2,2 trillion (the 6th economy of the
world), stable legal framework, democratic, growth of 3,5% (annual) in the last few years.
• More than 30 millions of e-commerce consumers• Investment of U$ 185 billion in ICT, 30% only from
computers and broadbands (unique growth potencial), U$ 23 billion in cientific and technologic development
• Incoming growth of 4% (annual), promoted by the Olympic Games(2016), World Cup(2014), socio economic liabilities and government investments.
• Cultural coherence, comprehensive time zone, and a consolidated legal system ensure the preservation of long term investments.
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A MARKET WITH LARGER GROWTH OPPORTUNITIES AND RENTABILITY UNTIL 2025
Prepared logistics Shared Services Center (SSC) suited
to the Brazilian regulations Importation, currency sending and
immediate billing Offices in south and southeast
regions (80% of the market). Market knowledge
Market executives and strategy with a twenty year-old experience
Customers and prospects portfolio Network
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REDUCE THE COST AND RISC, INCREASE THE SPEED AND PROFITABILITY
Enterprise Commercial and banking
references that ensure the continuity.
Recognized trustworthiness by market entities.
Partners in the outcome Fixed costs sharing. Balanced payment model
between fixed investment and success rate.
REDUCES THE COST IN AT LEAST 40%, COMPARED WITH THE ESTABLISHING A OWN
OFFICE
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REDUCES THE RISK OF CONTINUITY AND FAILURE.
Tradition in business, personal and corporate references, recognition from associations, financial market and record of success withdraw serious risks of image.
Reduced comission rate (13%), allowing fast access to the market due to the decrease of the final costs barrier.
Executive report and commercial planning make coherent actions and the strategy is based in data and facts, not in personal interpretations.
Long term range, with short term results for the proccess better management.
Executives with 20 years of experience in the market.
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IMMEDIATE TRIP TO THE MARKET: COMMERCIAL AND LOGISTICS READINESS.
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PROJECT IN STAGES ALLOWS A SECURE RESULT MONITORING.
PHASE FOCUS SERVICES
1. Market evaluation Definition of strategical objectives, acting calendar and market strategy.
Market research about the value chain in the specific segment of acting, validating the institutionalization check-list, supporting in the marketing investment strategy.
2. Initial placement Commercial exhibition searching for referenced clients and spreading channels that allow initial business for settling a postive cash flow to the entrance project in Brazil.
Referenced clients establishment, prospecting and selling on the chosen portfolio.
Establishment of a distribution channel.
Shared services center.
Central of biddings
3. Institutionalization Perpetuate the presence in the Brazilian market. Orchestration of resources.
PERMANENT Financial projects and capital structure. Business consulting, aiming the achievement of non-reimbursable financing and acces to the venture capital.
Paralelism between the actions to establish solid institutional basis and the actions of commercial propecting reduce the initial cost, accelerate the return and point the perpetuity of the brand.
BRAZILIAN MARKET ENTRANCE AGENDA
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Phase 1 2 3 4-6 7-9 10-12 13-24
Market evaluation
Initial placement
Initial prospecting
Reference clients
Distribution channels
Institucionalization
*in months
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MANAGED AND MEASURED RESULTS.
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COMPARATIVE OF INVESTMENTS.
Boost the expansion of your business with Spleet Market acces starting from the 3rd month => 66% of time reduction; 40% lower investment compared to the own office Significant image risk reductionand passives absorption.
Questions and comments
• Ronei FerrigoloPresident [email protected]
55 51 3086-378055 11 5087-8829
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Spleet – Business Expansion
Logistics First conditions to the delivery and movement of materials and
internalization of products and services inside the Brazilian market. Legal and institucional adjustment proccess of the firm in the domestic
market. Access facilitation to professionals and own infrastructure services. Registration following in regulating organs and product ratification to
the attendance of legal requirements to the commercialization in the Brazilian territory.
Technical Support Technical support to final clients with own resources or net of
representatives. Network of services on the national market.
Spleet – Shared Services Center
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Internal consulting First conditions to reach the basic qualification requirements to public
fairs. Permanent actualization procces in the documentational
infrastructure Market inteligence
Monitoring of opened proccess in public organsTechnical advice Revision of proposals Technical support at the operation of proposal sending and online
negotiation. Support in the administrative stage and impugnment of challengers.
Spleet – Central de Licitações
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INVESTMENT COMPARATIVE: DISTRIBUTORS.
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Own agenda, not focusing on the market criation.
Focus on inventory turnover and not in inovation.
Focus on the distributor trademark.
Loyalty of the partnership network to the distributor.
Indemnity of contract ending and possible linkage of the distributor to challengers.
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INVESTMENT COMPARATIVE: OWN OFFICE.
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Leak of business enviroment knowledge
Activities sequence begins by hiring a country manager
Face all the legal complexity
Reduced contacts network and commercial references
High dependence of only one person Need of advising and consulting not
always harmoniously.
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INVESTMENT COMPARATIVE: SOCIO LOCAL BUYING.
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Selection and negotiation to aquire a company lasts at least 9 months
Waiting ofr the definition of the negotiation obstructs operational details.
“Agenda” confusion as a heritage
It is necessary to remunerate a future gaining projection (from 3 to 5 years, between 4 and 20 Ebitdas) from the purchase.
Deal with hidden labor, tax and civil liabilities.