Steve Weinger, Director of Marketing – SSDs @ SamsungSylvie Kadivar, Sr. Director of Strategic Marketing @ Samsung
Robert Hormuth, Sr. Distinguished Engineer @ Dell
SSD’s & MemoryWhy it matters what you
choose?
Legal Disclaimer
This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to techni-cal inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation.
The information in this presentation or accompanying oral statements may include forward-looking statements. These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral state-ments. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.
MemoryVisual Display Mobile Comm.
Device Solu-tions
IT & Mobile Communication
Consumer Electronics
System LSI
Digital Imaging LED
Digital Appliances
Printing Solutions/ Health&Medical Equipment
Network
Samsung Business Divisions
Change in User Environment: PC Mobile + Cloud
2012: Mobile connected devices exceeded the world's population
Units, M
1
10
100
1,000
10,000
100,000
1960 20201970 1980 1990 2000 2010
Mainframe
Minicomputer
PC
Wired Internet(Billion Devices)
Mobile Internet(10 Billion Devices)
Source: Morgan Stanley
10XComputing Growth Drivers Over
Time
Mobile Data Traffic Growth
2G3G 4G
More Connections
Faster Speeds
More Users
More Video
>10B Devices134EB
5EB: The total data created between the dawn of civiliza-tion and 2003
Rock Concert
Then Now
Married or Dating
Holiday Card
Happy Holidays from the Weingers
Papal Inauguration
8.7B Pages / day1.8PB / day
65% mobile
400M Tweets / day3.8TB / day
70% mobile
350M Pictures / day
18TB / day
100% mobile
Impact of Social Networking
Time to 50 million users
91% of adults have mobile phones within arm’s reach 24/7
13 Years
4 Years
3.5 Years
50 Days
TV
Internet
Draw Something
Impact on Datacenter Infrastructure
* 1000 PB: 1EB (1018)
More applications for data Data traffic: 78% CAGR
Source: Cisco Visual Networking Index
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
Billions of
Devices!
Data Center Impact
>3 Million: # of Data Centers WW and Growing...
One Data Center can use more power than a medium-sized town.
Data Centers consume >2% of US Elec-tricity
NY Times Article September, 2012; IDC Data
IT Concerns
Reference : Emerson’s Data Center Users’ Group Special Report '12
Data Storage
10.4%
ManagementCapability
46.3%
Consolidation
14.6%
PowerDensity
27.4%
Space
23.2%
Availability(uptime)
45.7%
Security17.1%
Heat Density
34.8%
EnergyEfficiency
48.2%
TechnologyChange
20.7%
LESSPOWER
CONSOLIDATION
POWER SPACE
MORE USERSLESS COST
PERFORMANCE$
BUDGET
?Impact of Memory Impact of Memory
Memory Market Evolution
PC
W/W Memory rev.($B)Card
SSD
Smartphone Tablet
PC Mobile Big DataDatacenter
(Source: isuppli, Samsung)
1985 1990 1995 2000 2005 2010 2015
PC DRAM
Mobile DRAM
NAND
Enterprise
(PC SSD)
41
63GB DRAM
64GBDRAM
Actual DRAM Available DRAM
OS
DRAM
63GB DRAM
64GBDRAM
Actual DRAM Available DRAM
46GB DRAM
128GB DRAM
128GB DRAM
Actual DRAM Available DRAM
110GBDRAM
128GB SystemVirtualization
64GB SystemVirtualization
64GB SystemNo Virtualization
Virtualization Driving Memory Content
System Power Reduction
Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save 15% of the system power consumed by 40nm class 2Gb 1.5V DDR3
40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3
Source: Samsung Lab.
Standardt Solution Green Solution Green SolutionStandard Solution
Memory Power Savings128 GB - based Server
System Power Savings128 GB - based Server
52 %Savings
15 %Savings
CPU CPU
Others Others
52% Savings 246.8 W
289.2 W
MemoryMemory
57 W
27.2W
Why an SSD?
Three things that dictate the speed of your PC/Server:
• CPU, DRAM, and HDD– Everything is speeding up.. Except the HDD
Processor: •Multi-core•Higher bandwidth
Memory:•Larger footprint•Higher bandwidth
Storage:•Minor throughput improvements
•Currently solved with spindles
Time
Perf
orm
ance
Closing the gap with Solid State Storage
90,000 IOPS
1 Samsung SSD
900 Hard Drives
SSD Performance
HDD vs. SSD - Durability
SSD is 23 times more shock resistant than a HDD
1500G @ 0.5ms 63G @ 2ms
vs.
HDD Replacement
Replace boot drive or main storage Fastest and easiest way to experience SSDs
SSD
HDD
Server
HDD
SSD
Storage
Caching Appliance
Read and/or Write Cache Caching will take place in one of the following:
• Between servers and storage, typically in a SAN• Inside server
Used to speed up legacy or slower storage
HDD
SSD
Servers Cache
Storage
SSD
Tiered Storage
An external storage device (NAS, SAN) Only puts “hot” or “critical” data on SSD Most of the storage is still on HDD
SSD
Storage
HDD
HDD
Servers
All Flash Storage
External storage based on 100% SSD/Flash Typically uses MLC and de-duplication/compression to
achieve better pricing Designers of these systems are Flash experts
SSD
SSD
SSD
Storage
Servers
Based on Application Server
To Support 50K Users...
ACURRENT SOLUTION
1.8GHz CPU
64GB DRAM
1200GB HDD13 Servers (3,970
per) BHIGH-EFFICIENCY
CPU SOLUTION
2.6GHz CPU
64GB DRAM
1200GB HDD9 Servers (5,900
per) CLEADING-EDGE
MEMORY SOLUTION
1.8GHz CPU
128GB DRAM
960GB SSD8 Servers (6,360
per)
5,900
3,970
6,360UsersUsers
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution
A B C
PERFORMANCE / SERVER
60%Increase
3.13.42.3
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution
A B C
32%De-crease
ENERGY CONSUMP-TION
KWatt
KWatt
PURCHASE COST
$36K
$41K -11%USD ($)USD ($)
A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution
A B C
$31K
23%De-crease
Cost Savings
23%
A C
Energy Efficiency
32%
A C
A : Current Solution C : Leading-Edge Memory SolutionA : Current Solution C : Leading-Edge Memory Solution
Performance In-crease
60%
A C
Summary: To Support 50K Users...
PCIe SSDDDR4DDR4PCIe SSD
PCIe SSD
NEW MEMORY PARADIGMNEW MEMORY PARADIGM
5th Generation Green Memory
DDR3 to DDR4
Key Features DDR3 DDR4
Speed (MT/s) 800-1866 Mbps 2133 – 2400 Mbps
Power Savings Baseline 40% lower (*)
RDIMM Capacity 4-16 GB 8 - 32GB
LRDIMM Capacity 32 - 64 GB 64 GB
DDR4 benefits for Key Enterprise Appli-cations
● Cloud and Big Data• Higher Performance, lower power
● Virtualization• Higher Capacity
● High Performance Computing• Higher performance
Source : IDT
NAND Flash Ubiquity
NAND is now an integral part of virtually every consumer device
NAND Flash
By 2020 >50B things will be connected… …And they will all need flash
Has Moore’s Law Come to an End for NAND?
Maintaining planar evolution so far… But, Scaling is getting diffi-cult
• Sub-1ynm hitting the limit of cell reliability Enterprise ?• Tremendous investment cost required to continue Consumer ?120nm 1Gb
70nm 4Gb90nm 2Gb
60nm 8Gb
19nm 128Gb
1999 20062003 2013
40nm 32Gb
50nm 16Gb
Cost of Patterning
Future die shrinks:Prohibitively expensive, reliability concerns, diminishing wafer productivityHow to power the Internet of Everything with NAND?
Disruptive technology is required to continue to satisfy capacity, cost and reliability requirements
V-NAND Era for the Future
2D Planar
‘05 ‘13‘07 ‘09 ‘11 Year
DesignRule(nm)
‘03
3D V-NAND / No Patterning Limitation
128Gb
16Gb
8 stack
128Gb
24 stack
1Tb
‘17‘15
Value Proposition of V-NAND
High Endurance High Performance Low Power Consumption
x10 Program/Erase cycle
x2 Write speed
40% less power consumption
Planar V-NAND(2-bit) Planar V-NAND
(2-bit) Planar V-NAND(2-bit)
Shipping to datacenter customersand receiving positive feedback
World’s 1st V-NAND Based Enterprise SSD
• SATA 6Gbps• 2.5” Form Factor• 960GB• Power-Loss Data Protection
V-NAND
Improved La-tency
83% CPU
PCIe SSD
Based on SATA vs NVMe Protocol overhead
Next Gen SSD’s Improve Performance
6.7XBandwidth In-
crease
CPU
SATA SSD
600MB/s
CPU
PCIe SSD
4GB/s
Next Gen SSD’s Improve Performance
Dell / Samsung Case Studies
Green Data Center – Big Data Performance Enhancement
Samsung SSD allows server to perform 14.5X faster• Saves 94% of system power consumption
(Watts)
(Minutes)
Source: Microsoft Technology Center (MTC) September 2012. Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk
SSD: ~11 minutes 126 watts
HDD: ~2 hours 41 minutes 2,196 watts
Cold Cache Test: TPC-H
VDI Enhancements with SSDs
2X the VDI Users using Samsung SSD’s with Dell R720 Servers
Users
Source: Principaled Technologies, Dell, and Samsung Comparing SAS HDD vs Samsung SSD using Dell PowerEdge R720 running VMWare View and VSPhere
User Responsive-ness no longer ac-ceptable
Dell Customer “Case Study”- CloudMosa
Accelerating and enriching mobile web browsing experience through cloud computing1000+ Servers and Growing
100+ Dell R610256GB Samsung PM830 SSD + 192GB DRAM
100+ Dell R620500GB SAS HDD + 192GB DRAM
300+ Dell R210-II256GB Samsung PM830 SSD + 32GB DRAM
500+ Dell Mini-Server (C5220 Cassis)100GB Samsung SM825 SSD + 32GB DRAM
Data CenterSamsung SSDChose Samsung SSD for speed & reliability
Install Samsung SSD on all CloudMosa’s new servers
Samsung DRAMChose Samsung DRAM for low power consumption
Dell agrees to adopt Samsung DRAM for CloudMosa
Samsung SSD+ DRAMLow power consumption to fit 48x Dell mini-servers:
(4x C5220) in one 208V/20A circuit
CloudMosa’s Feedback
CEO S. Shen
•
Voice of Customer
CloudMosa likes the performance & reliability of the Samsung Green SSDs & DDR3 memory […] the most important thing is, Samsung Low Power Green Memory save us money (CEO CloudMosa)
• Much deeper than a vendor-supplier relationship
• Partnership to advance the industry thru open standards– JEDEC– NVM Express– SSD Form Factor Working Group
Dell & Samsung Partnership
JEDEC
Global Standards for the Microelectronics IndustryJEDEC is the global leader in developing open stan-dards for the microelectronics industry, with more than 4,000 volunteers representing nearly 300 member companies
DDR3 to DDR4 Benefits• Lower Power• Higher Performance• Greater Density• Improved RAS
DDR3 DDR4
NVM Express
NVM Express is a scalable host controller interface designed to address the needs of Enterprise, Data Center and Client systems that utilize PCI Express based solid state drives.
SSD Form Factor Working Group
Promote enterprise storage usage of PCIe SSDs, by enabling serviceability, high-availability, ease of integration, interoper-ability and scalability of Solid-State Stor-age.Key Focus Areas:
Form FactorsConnectorHot-plug behavior
Dell Servers with Samsung Green DDR3 & SSD
Samsung is qualified across the Dell 12G Server lineup
+
Results of Partnership
PowerEdge PCIe Express Flash SSD
• Dell & Samsung are working to bring NVM Ex-press solid state drives to the market thru open industry standards
• Dell & Samsung are working to bring the bene-fits of DDR4 to the Enterprise
*Pre NVM Express Compliant
DDR4
IT that Considers the Environment and the Future
For more information, come visit our booth (#301G)
Steve Weinger, [email protected]
Sylvie Kadivar, [email protected]