Steve Weinger, Director of Marketing – SSDs @ SamsungSylvie Kadivar, Sr. Director of Strategic Marketing @ Samsung

Robert Hormuth, Sr. Distinguished Engineer @ Dell

SSD’s & MemoryWhy it matters what you

choose?

Legal Disclaimer

This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to techni-cal inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation.

The information in this presentation or accompanying oral statements may include forward-looking statements. These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral state-ments. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.

MemoryVisual Display Mobile Comm.

Device Solu-tions

IT & Mobile Communication

Consumer Electronics

System LSI

Digital Imaging LED

Digital Appliances

Printing Solutions/ Health&Medical Equipment

Network

Samsung Business Divisions

Change in User Environment: PC Mobile + Cloud

2012: Mobile connected devices exceeded the world's population

Units, M

1

10

100

1,000

10,000

100,000

1960 20201970 1980 1990 2000 2010

Mainframe

Minicomputer

PC

Wired Internet(Billion Devices)

Mobile Internet(10 Billion Devices)

Source: Morgan Stanley

10XComputing Growth Drivers Over

Time

Mobile Data Traffic Growth

2G3G 4G

More Connections

Faster Speeds

More Users

More Video

>10B Devices134EB

5EB: The total data created between the dawn of civiliza-tion and 2003

Rock Concert

Then Now

Married or Dating

Holiday Card

Happy Holidays from the Weingers

Papal Inauguration

8.7B Pages / day1.8PB / day

65% mobile

400M Tweets / day3.8TB / day

70% mobile

350M Pictures / day

18TB / day

100% mobile

Impact of Social Networking

Time to 50 million users

91% of adults have mobile phones within arm’s reach 24/7

13 Years

4 Years

3.5 Years

50 Days

TV

Internet

Facebook

Draw Something

Impact on Datacenter Infrastructure

* 1000 PB: 1EB (1018)

More applications for data Data traffic: 78% CAGR

Source: Cisco Visual Networking Index

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

Billions of

Devices!

Data Center Impact

>3 Million: # of Data Centers WW and Growing...

One Data Center can use more power than a medium-sized town.

Data Centers consume >2% of US Elec-tricity

NY Times Article September, 2012; IDC Data

IT Concerns

Reference : Emerson’s Data Center Users’ Group Special Report '12

Data Storage

10.4%

ManagementCapability

46.3%

Consolidation

14.6%

PowerDensity

27.4%

Space

23.2%

Availability(uptime)

45.7%

Security17.1%

Heat Density

34.8%

EnergyEfficiency

48.2%

TechnologyChange

20.7%

LESSPOWER

CONSOLIDATION

POWER SPACE

MORE USERSLESS COST

PERFORMANCE$

BUDGET

?Impact of Memory Impact of Memory

Memory Market Evolution

PC

W/W Memory rev.($B)Card

SSD

Smartphone Tablet

PC Mobile Big DataDatacenter

(Source: isuppli, Samsung)

1985 1990 1995 2000 2005 2010 2015

PC DRAM

Mobile DRAM

NAND

Enterprise

(PC SSD)

41

63GB DRAM

64GBDRAM

Actual DRAM Available DRAM

OS

DRAM

63GB DRAM

64GBDRAM

Actual DRAM Available DRAM

46GB DRAM

128GB DRAM

128GB DRAM

Actual DRAM Available DRAM

110GBDRAM

128GB SystemVirtualization

64GB SystemVirtualization

64GB SystemNo Virtualization

Virtualization Driving Memory Content

System Power Reduction

Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save 15% of the system power consumed by 40nm class 2Gb 1.5V DDR3

40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3

Source: Samsung Lab.

Standardt Solution Green Solution Green SolutionStandard Solution

Memory Power Savings128 GB - based Server

System Power Savings128 GB - based Server

52 %Savings

15 %Savings

CPU CPU

Others Others

52% Savings 246.8 W

289.2 W

MemoryMemory

57 W

27.2W

Why an SSD?

Three things that dictate the speed of your PC/Server:

• CPU, DRAM, and HDD– Everything is speeding up.. Except the HDD

Processor: •Multi-core•Higher bandwidth

Memory:•Larger footprint•Higher bandwidth

Storage:•Minor throughput improvements

•Currently solved with spindles

Time

Perf

orm

ance

Closing the gap with Solid State Storage

90,000 IOPS

1 Samsung SSD

900 Hard Drives

SSD Performance

HDD vs. SSD - Durability

SSD is 23 times more shock resistant than a HDD

1500G @ 0.5ms 63G @ 2ms

vs.

HDD Replacement

Replace boot drive or main storage Fastest and easiest way to experience SSDs

SSD

HDD

Server

HDD

SSD

Storage

Caching Appliance

Read and/or Write Cache Caching will take place in one of the following:

• Between servers and storage, typically in a SAN• Inside server

Used to speed up legacy or slower storage

HDD

SSD

Servers Cache

Storage

SSD

Tiered Storage

An external storage device (NAS, SAN) Only puts “hot” or “critical” data on SSD Most of the storage is still on HDD

SSD

Storage

HDD

HDD

Servers

All Flash Storage

External storage based on 100% SSD/Flash Typically uses MLC and de-duplication/compression to

achieve better pricing Designers of these systems are Flash experts

SSD

SSD

SSD

Storage

Servers

Based on Application Server

To Support 50K Users...

ACURRENT SOLUTION

1.8GHz CPU

64GB DRAM

1200GB HDD13 Servers (3,970

per) BHIGH-EFFICIENCY

CPU SOLUTION

2.6GHz CPU

64GB DRAM

1200GB HDD9 Servers (5,900

per) CLEADING-EDGE

MEMORY SOLUTION

1.8GHz CPU

128GB DRAM

960GB SSD8 Servers (6,360

per)

5,900

3,970

6,360UsersUsers

A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution

A B C

PERFORMANCE / SERVER

60%Increase

3.13.42.3

A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution

A B C

32%De-crease

ENERGY CONSUMP-TION

KWatt

KWatt

PURCHASE COST

$36K

$41K -11%USD ($)USD ($)

A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory SolutionA : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution

A B C

$31K

23%De-crease

Cost Savings

23%

A C

Energy Efficiency

32%

A C

A : Current Solution C : Leading-Edge Memory SolutionA : Current Solution C : Leading-Edge Memory Solution

Performance In-crease

60%

A C

Summary: To Support 50K Users...

PCIe SSDDDR4DDR4PCIe SSD

PCIe SSD

NEW MEMORY PARADIGMNEW MEMORY PARADIGM

5th Generation Green Memory

DDR3 to DDR4

Key Features DDR3 DDR4

Speed (MT/s) 800-1866 Mbps 2133 – 2400 Mbps

Power Savings Baseline 40% lower (*)

RDIMM Capacity 4-16 GB 8 - 32GB

LRDIMM Capacity 32 - 64 GB 64 GB

DDR4 benefits for Key Enterprise Appli-cations

● Cloud and Big Data• Higher Performance, lower power

● Virtualization• Higher Capacity

● High Performance Computing• Higher performance

Source : IDT

NAND Flash Ubiquity

NAND is now an integral part of virtually every consumer device

NAND Flash

By 2020 >50B things will be connected… …And they will all need flash

Has Moore’s Law Come to an End for NAND?

Maintaining planar evolution so far… But, Scaling is getting diffi-cult

• Sub-1ynm hitting the limit of cell reliability Enterprise ?• Tremendous investment cost required to continue Consumer ?120nm 1Gb

70nm 4Gb90nm 2Gb

60nm 8Gb

19nm 128Gb

1999 20062003 2013

40nm 32Gb

50nm 16Gb

Cost of Patterning

Future die shrinks:Prohibitively expensive, reliability concerns, diminishing wafer productivityHow to power the Internet of Everything with NAND?

Disruptive technology is required to continue to satisfy capacity, cost and reliability requirements

V-NAND Era for the Future

2D Planar

‘05 ‘13‘07 ‘09 ‘11 Year

DesignRule(nm)

‘03

3D V-NAND / No Patterning Limitation

128Gb

16Gb

8 stack

128Gb

24 stack

1Tb

‘17‘15

Value Proposition of V-NAND

High Endurance High Performance Low Power Consumption

x10 Program/Erase cycle

x2 Write speed

40% less power consumption

Planar V-NAND(2-bit) Planar V-NAND

(2-bit) Planar V-NAND(2-bit)

Shipping to datacenter customersand receiving positive feedback

World’s 1st V-NAND Based Enterprise SSD

• SATA 6Gbps• 2.5” Form Factor• 960GB• Power-Loss Data Protection

V-NAND

Improved La-tency

83% CPU

PCIe SSD

Based on SATA vs NVMe Protocol overhead

Next Gen SSD’s Improve Performance

6.7XBandwidth In-

crease

CPU

SATA SSD

600MB/s

CPU

PCIe SSD

4GB/s

Next Gen SSD’s Improve Performance

Dell / Samsung Case Studies

Green Data Center – Big Data Performance Enhancement

Samsung SSD allows server to perform 14.5X faster• Saves 94% of system power consumption

(Watts)

(Minutes)

Source: Microsoft Technology Center (MTC) September 2012. Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk

SSD: ~11 minutes 126 watts

HDD: ~2 hours 41 minutes 2,196 watts

Cold Cache Test: TPC-H

VDI Enhancements with SSDs

2X the VDI Users using Samsung SSD’s with Dell R720 Servers

Users

Source: Principaled Technologies, Dell, and Samsung Comparing SAS HDD vs Samsung SSD using Dell PowerEdge R720 running VMWare View and VSPhere

User Responsive-ness no longer ac-ceptable

Dell Customer “Case Study”- CloudMosa

Accelerating and enriching mobile web browsing experience through cloud computing1000+ Servers and Growing

100+ Dell R610256GB Samsung PM830 SSD + 192GB DRAM

100+ Dell R620500GB SAS HDD + 192GB DRAM

300+ Dell R210-II256GB Samsung PM830 SSD + 32GB DRAM

500+ Dell Mini-Server (C5220 Cassis)100GB Samsung SM825 SSD + 32GB DRAM

Data CenterSamsung SSDChose Samsung SSD for speed & reliability

Install Samsung SSD on all CloudMosa’s new servers

Samsung DRAMChose Samsung DRAM for low power consumption

Dell agrees to adopt Samsung DRAM for CloudMosa

Samsung SSD+ DRAMLow power consumption to fit 48x Dell mini-servers:

(4x C5220) in one 208V/20A circuit

CloudMosa’s Feedback

CEO S. Shen

•

Voice of Customer

CloudMosa likes the performance & reliability of the Samsung Green SSDs & DDR3 memory […] the most important thing is, Samsung Low Power Green Memory save us money (CEO CloudMosa)

• Much deeper than a vendor-supplier relationship

• Partnership to advance the industry thru open standards– JEDEC– NVM Express– SSD Form Factor Working Group

Dell & Samsung Partnership

JEDEC

Global Standards for the Microelectronics IndustryJEDEC is the global leader in developing open stan-dards for the microelectronics industry, with more than 4,000 volunteers representing nearly 300 member companies

DDR3 to DDR4 Benefits• Lower Power• Higher Performance• Greater Density• Improved RAS

DDR3 DDR4

NVM Express

NVM Express is a scalable host controller interface designed to address the needs of Enterprise, Data Center and Client systems that utilize PCI Express based solid state drives.

SSD Form Factor Working Group

Promote enterprise storage usage of PCIe SSDs, by enabling serviceability, high-availability, ease of integration, interoper-ability and scalability of Solid-State Stor-age.Key Focus Areas:

Form FactorsConnectorHot-plug behavior

Dell Servers with Samsung Green DDR3 & SSD

Samsung is qualified across the Dell 12G Server lineup

+

Results of Partnership

PowerEdge PCIe Express Flash SSD

• Dell & Samsung are working to bring NVM Ex-press solid state drives to the market thru open industry standards

• Dell & Samsung are working to bring the bene-fits of DDR4 to the Enterprise

*Pre NVM Express Compliant

DDR4

IT that Considers the Environment and the Future

For more information, come visit our booth (#301G)

Steve Weinger, sweinger@ssi.samsung.com

Sylvie Kadivar, s.kadivar@ssi.samsung.com