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Starting a Student Starting a Student Energy! TeamEnergy! Team
On your CampusOn your Campus
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Psychological PrinciplesPsychological Principles
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to
connectconnect
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to
connectconnect Top-down mandates do not workTop-down mandates do not work
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to
connectconnect Top-down mandates do not workTop-down mandates do not work Incentives are ineffectiveIncentives are ineffective
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Humans are social animalsHumans are social animals
They live inside a social systemThey live inside a social system Requires using a nonmanipulative, Requires using a nonmanipulative,
cooperative approach that takes the cooperative approach that takes the social system into accountsocial system into account
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Social AspectsSocial Aspects Representatives of the program Representatives of the program
should “look like” the target should “look like” the target populationpopulation
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Social AspectsSocial Aspects Representatives of the program Representatives of the program
should “look like” the target should “look like” the target populationpopulation
Activities that “look like” typical Activities that “look like” typical dorm activitiesdorm activities
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Social AspectsSocial Aspects Representatives of the program Representatives of the program
should “look like” the target should “look like” the target populationpopulation
Activities that “look like” typical Activities that “look like” typical dorm activitiesdorm activities
Center the activities in the typical Center the activities in the typical environment: the residence hallenvironment: the residence hall
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Social AspectsSocial Aspects Representatives of the program should Representatives of the program should
“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm
activitiesactivities Center the activities in the typical Center the activities in the typical
environment: the residence hallenvironment: the residence hall Use preexisting hall structuresUse preexisting hall structures
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Social AspectsSocial Aspects Representatives of the program should Representatives of the program should
“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm
activitiesactivities Center the activities in the typical Center the activities in the typical
environment: the residence hallenvironment: the residence hall Use preexisting hall structuresUse preexisting hall structures
Hall senates & reps, RA’s and house orgs, Hall senates & reps, RA’s and house orgs, friendship networksfriendship networks
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Social AspectsSocial Aspects Representatives of the program should Representatives of the program should
“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm
activitiesactivities Center the activities in the typical Center the activities in the typical
environment: the residence hallenvironment: the residence hall Couple program with opportunities for Couple program with opportunities for
socializing and meeting peoplesocializing and meeting people
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful
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PlansPlans Important in behavior changeImportant in behavior change
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PlansPlans Important in behavior changeImportant in behavior change
Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced
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PlansPlans Important in behavior changeImportant in behavior change
Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced
Convenience v. BarriersConvenience v. Barriers
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PlansPlans Important in behavior changeImportant in behavior change
Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced
Convenience v. BarriersConvenience v. Barriers Importance of memory & attentionImportance of memory & attention
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PlansPlans Important in behavior changeImportant in behavior change
Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced
Convenience v. BarriersConvenience v. Barriers Importance of memory & attentionImportance of memory & attention Importance of Goal SettingImportance of Goal Setting
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Psychological PrinciplesPsychological Principles
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful Humans use stereotypesHumans use stereotypes
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StereotypesStereotypes Avoid negative stereotypes Avoid negative stereotypes
Granola eaters?Granola eaters? Engage positive stereotypesEngage positive stereotypes
Moral person “doing the right thing”Moral person “doing the right thing” Being a heroBeing a hero
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Other FactorsOther Factors AttentionAttention MemoryMemory RoutinesRoutines ConformityConformity AssessmentAssessment
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Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to
manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful Humans use stereotypesHumans use stereotypes
What kind of program What kind of program do these principles suggest?do these principles suggest?