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Psychological PrinciplesPsychological Principles

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to

connectconnect

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to

connectconnect Top-down mandates do not workTop-down mandates do not work

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Attitude-behavior disconnect… how to Attitude-behavior disconnect… how to

connectconnect Top-down mandates do not workTop-down mandates do not work Incentives are ineffectiveIncentives are ineffective

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Humans are social animalsHumans are social animals

They live inside a social systemThey live inside a social system Requires using a nonmanipulative, Requires using a nonmanipulative,

cooperative approach that takes the cooperative approach that takes the social system into accountsocial system into account

Social AspectsSocial Aspects Representatives of the program Representatives of the program

should “look like” the target should “look like” the target populationpopulation

Social AspectsSocial Aspects Representatives of the program Representatives of the program

should “look like” the target should “look like” the target populationpopulation

Activities that “look like” typical Activities that “look like” typical dorm activitiesdorm activities

Social AspectsSocial Aspects Representatives of the program Representatives of the program

should “look like” the target should “look like” the target populationpopulation

Activities that “look like” typical Activities that “look like” typical dorm activitiesdorm activities

Center the activities in the typical Center the activities in the typical environment: the residence hallenvironment: the residence hall

Social AspectsSocial Aspects Representatives of the program should Representatives of the program should

“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm

activitiesactivities Center the activities in the typical Center the activities in the typical

environment: the residence hallenvironment: the residence hall Use preexisting hall structuresUse preexisting hall structures

Social AspectsSocial Aspects Representatives of the program should Representatives of the program should

“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm

activitiesactivities Center the activities in the typical Center the activities in the typical

environment: the residence hallenvironment: the residence hall Use preexisting hall structuresUse preexisting hall structures

Hall senates & reps, RA’s and house orgs, Hall senates & reps, RA’s and house orgs, friendship networksfriendship networks

Social AspectsSocial Aspects Representatives of the program should Representatives of the program should

“look like” the target population“look like” the target population Activities that “look like” typical dorm Activities that “look like” typical dorm

activitiesactivities Center the activities in the typical Center the activities in the typical

environment: the residence hallenvironment: the residence hall Couple program with opportunities for Couple program with opportunities for

socializing and meeting peoplesocializing and meeting people

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful

PlansPlans Important in behavior changeImportant in behavior change

PlansPlans Important in behavior changeImportant in behavior change

Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced

PlansPlans Important in behavior changeImportant in behavior change

Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced

Convenience v. BarriersConvenience v. Barriers

PlansPlans Important in behavior changeImportant in behavior change

Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced

Convenience v. BarriersConvenience v. Barriers Importance of memory & attentionImportance of memory & attention

PlansPlans Important in behavior changeImportant in behavior change

Effort needed to make a planEffort needed to make a plan Plans must be practicedPlans must be practiced

Convenience v. BarriersConvenience v. Barriers Importance of memory & attentionImportance of memory & attention Importance of Goal SettingImportance of Goal Setting

Psychological PrinciplesPsychological Principles

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful Humans use stereotypesHumans use stereotypes

StereotypesStereotypes Avoid negative stereotypes Avoid negative stereotypes

Granola eaters?Granola eaters? Engage positive stereotypesEngage positive stereotypes

Moral person “doing the right thing”Moral person “doing the right thing” Being a heroBeing a hero

Other FactorsOther Factors AttentionAttention MemoryMemory RoutinesRoutines ConformityConformity AssessmentAssessment

Psychological PrinciplesPsychological Principles Immunity of behavior to Immunity of behavior to

manipulation or changemanipulation or change Humans are social animalsHumans are social animals Humans are planfulHumans are planful Humans use stereotypesHumans use stereotypes

What kind of program What kind of program do these principles suggest?do these principles suggest?