Download - Startup Highway Workshop
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Monetization For Startups Startup Highway
Tim Messerschmidt Developer Evangelist (EMEA)
@SeraAndroid
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Who Am I?
Tim Messerschmidt, Developer Evangelist working for PayPal. Android Developer living in Berlin. I ♥ Java, Ruby, CSS3, HTML5 & JavaScript!
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This talk will be about
- What is PayPal? - Monetization - How can we help? - Questions
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Innovation
... by solving problems
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Enable merchants to
sell online
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Enable customers to
buy online
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Sender Receiver
Transaction
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Sender Receiver
Transaction
Item / Service
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Secure Easy Fast
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128m
active users
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193
countries & regions
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25
supported currencies
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80
localized websites
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Local Merchants
Big Mac Menu:
- Fries - Ketchup - Water ... !""#$%& $' (")*'(+
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23
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Digital Goods
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Physical Goods
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Physical Goods
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• Subscriptions • Freemium • Affiliate NetworkS / Advertisement • Revenues Sharing • Ecommerce (Digital & Physical) • Transaction-based fees • Paid Apps
Monetization Models
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Subscriptions
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• Best strategy around if your business model supports it
• No reliance on the customer having to remember to pay
Examples: • Charge fixed amounts based on a predefined
schedule • Charge different amounts over time
Subscriptions
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Billing Agreements
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Reference Transaction
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• Unlimited number of transactions and amount that can be charged – Like a Direct Debit agreement
• Much higher risk – Higher access barriers for developers /
merchants • Allows for one-click experience
– Each transaction triggers the API
Billing Agreements
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Pre-Approvals
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• Similar to subscription but more flexible • Permission to charge the customer up to a
certain amount or maximum number of transactions
• Good for risk since buyer sets his own limit
Pre-Approvals
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Freemium
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Cart Systems
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Crowdfunding
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The right tools
... for your problem
PayPal’s APIs
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New and simple transaction focused API
REST API
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US only
Europe can be tested already
Important
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Payments in < 10 seconds
PayPal Buttons
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Adaptive Payments
PayPal’s API
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Sender Receiver
10 $
Simple Payments
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Sender
Receiver
Receiver
Receiver
10 $
20 $
5 $
Parallel Payments
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2nd Receiver
2nd Receiver
2nd Receiver
1st Receiver
Sender 100 $
20 $
20 $
20 $
Chained Payments
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2nd Receiver
2nd Receiver
2nd Receiver
1st Receiver
Sender 100 $
20 $
20 $
20 $
Chained Payments
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2 ways
Backend or via SDK
Using PayPal On Mobile
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Android SDK
Sample App:
• Sell a football jersey • Fast Checkout • Nice Interface
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Present the product & allow to purchase it
Android SDK
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Allow to pay via PayPal or Card
Android SDK
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The user enters his credentials:
• Email • Password
Android SDK
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The user needs to confirm his payment...
Android SDK
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... and will be presented a confirmation of his purchase afterwards.
Android SDK
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What if the user doesn’t want to use PayPal or doesn’t have an account?
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Accept credit cards in your application manually or...
Android SDK
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... via image recognition technology in your app!
Android SDK
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iOS SDK
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Implementation
In 10 minutes
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Your app needs to communicate with a server to verify
payments
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Criteria to use to verify payments:
bit.ly/19FIis6
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{ "proof_of_payment": { "rest_api": { "state": "approved", "payment_id": "API-PAYMENT-ID-1843" } }, "payment": { "short_description": "Paris SG Jersey", "amount": ”59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }
REST-API proof of payment: Adaptive Payments proof of payment: { "proof_of_payment": { "adaptive_payment": { "pay_key": "AP-70M68096ML426802W", "payment_exec_status": "COMPLETED", "timestamp": "2013-02-20T00:26:25Z", "app_id": "APP-91B933855X481767M" } }, "payment": { "short_description": "Paris SG Shirt", "amount": "59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }
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Somebody did that work for you:
bit.ly/19FHQde
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Painless Payments for Droids Tim Messerschmidt
Identity
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Login with...
Google Facebook Twitter
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... or PayPal.
Login with...
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Painless Payments for Droids Tim Messerschmidt
Summarizing Authentication
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Log In with PayPal
OpenID Connect
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Log In via PayPal in the browser or a WebView.
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Name Email
Date of Birth
Locale Time Zone
Address
Gender
Language
Phone Number
Verified Account
Creation Date
Your Identity
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Verified Data
Trusted Identity Provider
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No need to (re-)enter your password after
logging in
Seamless Checkout
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Summarizing Identity
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Documentation
developer.paypal.com
Information
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Open Source
GitHub.com/paypal
Information
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Questions?