Transcript
HOW THINGS GO VIRAL
ON THE INTERNET
@stdbrouw
SCIENCE!
SCIENCE!
SHAREABLE
But do you really like it?
IRONYor is it?
CLICKABLE
LEARN+
TEST
CRITICAL MASS
SOCIAL PROOF
HURRY UP!(and learn and test)
K = I · Cvirality = invites · conversions
I = M · Rinvites = motivation · reach
a / (1 - r)start / (1 - ratio)
a / (1 - r)= 1 / (1 - 0.5)
= 1 + 1
REALITY CHECK
Iinvites
Mmotivation
Rreach
WING IT!
NOPE
YEP
THIS IS HARD(a lot + moves fast)
TRENDS ARE BORING
SHAREABLE
CLICKABLE
VISIBLE
STORY & ANGLE
SLOW AND STEADY(stable K beats high K)
THE SEED MATTERS
WHY THISIS SCARY
