![Page 1: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/1.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Strategic Web Sites
Ann Treacy broadband.mnrem.com
![Page 2: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/2.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WHAT IS A STRATEGIC WEB SITE?A web site that helps you reach business goals
![Page 3: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/3.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WHAT ARE YOUR BUSINESS GOALS?
Interact more with current customers
Interact more with current investors
Reach new customers
Reach new investors
Reach policymakers
Find employees
Build brand recognition
Manage your reputationPromote renewable energy
Promote Minnesota
![Page 4: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/4.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Strategic Web Sites Usability Call to action Functionality Find-ability Metrics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
![Page 5: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/5.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
USABILITY
![Page 6: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/6.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What do you do? 5 second test
![Page 7: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/7.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Recognize the F Pattern
http://www.useit.com/alertbox/reading_pattern.html
![Page 8: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/8.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Accessibility• WAVE ADA Test
wave.webaim.org • Browser Compatibility
http://browsershots.org
• Don’t use graphics to convey info
• Flash can be iffy on many platforms
• Do you care about printing?
Functionality
![Page 9: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/9.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
CALL TO ACTION
![Page 10: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/10.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Think back to your Goals• What is a successful visit to your site?– A purchase? A RFQ? A job application?
• How easy is it for the visitors to follow that path?
• How appealing is it?• How is the visitor rewarded?
![Page 11: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/11.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What do you do? 5 second test
![Page 12: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/12.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Bonus Activity: Check out• Sites in your industry• Sites your target visitors
visit• Sales sites
• Use what works• See what doesn’t work
![Page 13: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/13.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
FUNCTIONALITY
![Page 14: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/14.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Functionality Tests • Run a quickie test:
http://watson.addy.com/ • Check each page for
– Accuracy– Typos– Links
http://www.seventwentyfour.com/
• Check the code: http://validator.w3.org/
![Page 15: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/15.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
METRICS
![Page 16: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/16.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Metrics Sneak Peek
![Page 17: Strategic web sites for the Renewable Energy Marketplace](https://reader036.vdocuments.net/reader036/viewer/2022062513/55520078b4c905852b8b4935/html5/thumbnails/17.jpg)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?
If you have an interest in further training on Strategic Web Sites in your area, please let us know.