strategic web sites for the renewable energy marketplace
DESCRIPTION
Why do you have a web site? Is it successful? If you have trouble answering either question this one-hour webinar will help you get on the right path to having a strategic web site. We’ll look how a web site can help you reach your business goals by helping you get found, inform or engage visitors and lead to a call to action. Also a good primer for anyone thinking about a corporate web site.TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Strategic Web Sites
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WHAT IS A STRATEGIC WEB SITE?A web site that helps you reach business goals
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WHAT ARE YOUR BUSINESS GOALS?
Interact more with current customers
Interact more with current investors
Reach new customers
Reach new investors
Reach policymakers
Find employees
Build brand recognition
Manage your reputationPromote renewable energy
Promote Minnesota
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Strategic Web Sites Usability Call to action Functionality Find-ability Metrics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
USABILITY
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What do you do? 5 second test
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Recognize the F Pattern
http://www.useit.com/alertbox/reading_pattern.html
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Accessibility• WAVE ADA Test
wave.webaim.org • Browser Compatibility
http://browsershots.org
• Don’t use graphics to convey info
• Flash can be iffy on many platforms
• Do you care about printing?
Functionality
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
CALL TO ACTION
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Think back to your Goals• What is a successful visit to your site?– A purchase? A RFQ? A job application?
• How easy is it for the visitors to follow that path?
• How appealing is it?• How is the visitor rewarded?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What do you do? 5 second test
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Bonus Activity: Check out• Sites in your industry• Sites your target visitors
visit• Sales sites
• Use what works• See what doesn’t work
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
FUNCTIONALITY
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Functionality Tests • Run a quickie test:
http://watson.addy.com/ • Check each page for
– Accuracy– Typos– Links
http://www.seventwentyfour.com/
• Check the code: http://validator.w3.org/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
METRICS
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Metrics Sneak Peek
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?
If you have an interest in further training on Strategic Web Sites in your area, please let us know.