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Strategies and Tools in Business
CommunicationDr. James (Skip) Ward
Fort Hays State University, Hays, [email protected]
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What is the value of one fax machine?
Technology is a (THE?) major driver of change in business communication
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Build the case for a business of your choice to use a specific emerged or emerging technology
Report- one original chart 4 page, single spaced, Arial 12 font (My ahaaa moment!)
Presentation- Slides or Prezi (My ahaaa moment!)
The Team-Based Project
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Prezi
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Blog Talk Radio- Discovered and emerging
Linoit- Discovered
Twitter- Emerged
Facebook- Emerged (Won’t cover here)
Digital Tools- Free choice
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Blog Talk Radio
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Team Project- Explore and share
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Relationship Era
Role of tagging
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Linoit
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Linoit
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Linoit- Use it in class activity first
Student creates You Tube
I respond
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Promote University Speakers
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Twitter- Use it in a class activity firstFill in a Google
spreadsheet- My Ahaaa moments!
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Another example of Google Drive
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Student Ahaaa Moment via Self Discovery
Range of Business Use
•Modalities
•External Branding
•Recruitment
•Product Marketing
•Financing
•The Relationship Era
My ahaaa moments!
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Use tools in class activities first Do not assume students are aware of or
skilled in the tools Trying on iPads and use of apps is not
optimum
Lessons Learned
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Backup Information
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Prezi
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Prezi