Strategies and Tools in Business

CommunicationDr. James (Skip) Ward

Fort Hays State University, Hays, Kansasjgward@fhsu.edu

What is the value of one fax machine?

Technology is a (THE?) major driver of change in business communication

Build the case for a business of your choice to use a specific emerged or emerging technology

Report- one original chart 4 page, single spaced, Arial 12 font (My ahaaa moment!)

Presentation- Slides or Prezi (My ahaaa moment!)

The Team-Based Project

Prezi

Blog Talk Radio- Discovered and emerging

Linoit- Discovered

Twitter- Emerged

Facebook- Emerged (Won’t cover here)

Digital Tools- Free choice

Blog Talk Radio

Team Project- Explore and share

Relationship Era

Role of tagging

Linoit

Linoit

Linoit- Use it in class activity first

Student creates You Tube

I respond

Promote University Speakers

Twitter- Use it in a class activity firstFill in a Google

spreadsheet- My Ahaaa moments!

Another example of Google Drive

Student Ahaaa Moment via Self Discovery

Range of Business Use

•Modalities

•External Branding

•Recruitment

•Product Marketing

•Financing

•The Relationship Era

My ahaaa moments!

Use tools in class activities first Do not assume students are aware of or

skilled in the tools Trying on iPads and use of apps is not

optimum

Lessons Learned

Backup Information

Prezi

Prezi