tp@school - idea generation lab: ict tools and communication strategies for tourism
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IDEA GENERATION LABICT tools and communication strategies
for tourism
ISTITUTO TECNICO CARLO ANTONIO PILATI
13 FEBBRAIO 2014
Marco LorenziProject ManagerBusiness and Innovation Area – Tourism and Culture@marcolorenzi
WAIT.Tourism and culture in Trentino.
What are we talking about?
Assets
WELL…Mountains, of course!
(but not only)
Assets
Communication channels.Once upon a time...
ICT
Communication has changed.And it keeps changing.
The web
The social web
New tools
Case studies
Mountains, communication and ICT. Which destination
do you think is the best in this?
Case studies
Case studies
Swiss Mountain Cleaners (2009)
Swiss Mountain Cleaners (2009)
«We do everythingfor the perfect holiday»
Swiss Cities (2011)
Swiss Cities (2011)
«More than just mountains»
Obermutten (2011)
Obermutten (2014)
The 5 steps
DREAMSEARCH
BOOK
EXPERIENCE
SHARE
Digital services for the tourists
UGC (User Generated Content): telling personal stories
UGC (User Generated Content): sharing experiences
UGC (User Generated Content): sharing knowledge
UGC (User Generated Content): sharing preferences and tips
Tourists’ experienceis the point.
Let’s enhance it!
Thank you!