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Landmarks Success Story and
Milestones of Change
Vipen SethiChief Executive Officer
Landmark Group
July 27, 2008
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One of the largest retail conglomerates in the
Middle East & India
35 years of retail experience
Over 840 stores across 12 countries: GCC, Jordan, India,
China, Spain, Pakistan & Egypt
Over 10 million square feet of retail space
24,000 employees
Turnover of USD 2.5 Billion
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In the last 35 years we have created 13 successful retail formats
Apparel & accessories
Homesolutions
http://brand%20pages%20-%20shoe%20mart%20intl.ppt/http://brand%20pages%20-%20landmark%20intl.ppt/http://brand%20pages%20-%20max.ppt/http://brand%20pages%20-%20centrepoint.ppt/http://brand%20pages%20-%20emax.ppt/http://brand%20pages%20-%20fun%20city.ppt/http://brand%20pages%20-%20lifestyle%20india.ppt/http://brand%20pages%20-%20unique.ppt/http://brand%20pages%20-%20home%20centre.ppt/http://brand%20pages%20-%20lifestyle.ppt/http://brand%20pages%20-%20splash.ppt/http://brand%20pages%20-%20babyshop.ppt/http://brand%20pages%20-%20shoe%20mart.ppt/ -
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And 3 are to launch shortly
Budget Hotels Grooming & RelaxationCentres
Up-market SpecialtyFood Offering
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Landmark GroupOur Milestones
(1973)
(1990)
(1993)
(1995)
(1998)
(2004)
(2005)
(2007)
(2009)
(2008)
(1999)
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This is where we aretoday.
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Landmark GroupKey Success Factors
Vision and recognition of international trends
In-house brand development
Diversified retail formats
Category Killers in respective market segments
Global sourcing capabilities, nurtured over time
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Landmark Group Achievements
The Group was awarded Middle East Retailer of theYear at the RetailME Awards 2007 held in March 2008
In June 2008, the Group was awarded the Retailer ofthe Year at the Retail City Awards 2008
Micky Jagtiani, Chairman of the Landmark Group was
awarded the Retail Personality of the Year at theRetailME Awards 2007
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Our focus of change
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Focus of Change
I. Sourcing
II. Retail
III. Supply Chain
IV. Technology
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Focus of Change
I. Sourcing
A. R & D
Increased investments in developing sources for the Group
Working with suppliers to meet specific market needs
B. Meeting end-customer expectation
Territory Buying Weeks
Shop Floor buying involvement
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Focus of Change
II. RetailA. Innovative retail format
With the growth in retail developments in the region, the Group
decided to synergize its four core concepts under one roof. Hence,
Babyshop, Shoe Mart, Splash and Lifestyle were put together to
form Centrepoint, enabling us to negotiate for anchor tenant
positions within malls
B. Penetrating different market segments
With growth in inflation and cost of living, the Group decided toset up the value business and establish itself with the MAX fashion
format, providing Value for Money fashion and home accessories
On the other hand, we also set up the Franchise Brand Portfolio, to
cater to the premium segment of the market
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Focus of Change
III. Supply Chain
A. Consolidation of Logistics
The Group decided to consolidate its logistics and warehouse
operations in a centralized facility in Jebel Ali, Dubai The centre spans one million sq. ft. and houses the requirements of
all our retail concepts
B. Central Distribution facility in China
With an increase in our sourcing needs from China, we decided towork with third party logistics service providers, for direct shipments
to our territories
This exercise has cut the end-to-end supply chain by 20%
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Focus of Change
IV. Technology
A. Change from legacy system to state-of-the-art Oracle system for retail,
warehouse management, HR and accounts
Offers Round the Clock Coverage - Merchandise Operations Management and
POS
ScalableA scalable retail ERP system
Uses easily available technologies and integrates easily with HR & Financial
Systems
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Thank you