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Sustainability Criteria
for Tourism
in India
An Overview
UNWTO Conference on Sustainable Tourism Development
Hyderabad, 12 April 2013
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“Tourism is the largest service industry in
the country. Its importance lies in being an
instrument for economic development
and employment generation, particularly
in remote and backward areas.” Source: Planning Commission (11th Five-Year Plan document)
NATIONAL APPROACH
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12 Five Year Plan recognizes Tourism for inclusive growth and pro-poor
NATIONAL APPROACH
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• SOCIO-ECONOMIC DIMENSIONS
• A GENERAL PERSPECTIVE
• A BROAD OVERVIEW AND FUTURE STRATEGIES TO ADDRESS CHALLENGES
STRUCTURE
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SOCIO-ECONOMIC DIMENSIONS
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Revitalizes and preserves culture & ethnic art forms
Sustainable Environment Management
Checks migration to Urban Areas
Access to Markets for
under privileged
Employment through non-
farm livelihood
Reduction of poverty and Community
Development
Benefits Dispersed
Development of Micro, SMEs
TOURISM IS INCLUSIVE
AND SUSTAINABLE
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• National Tourism Policy of 2002 recognizes
environmental sustainability as a key principle
• Carrying capacity assessment bed rock for long-term sustainability
• Stresses for minimizing carbon footprint and mitigating climate change.
TOURISM POLICY
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No Short Term Gains by
Resorting to the Darker Side of Tourism
TOURISM POLICY
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Hotel Guidelines for approval and
classification : • Encourage adoption of eco-friendly
practices
• Use of local architecture, material, skills
TOURISM POLICY
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National Awards for : • Responsible and Sustainable Tourism
Initiatives
TOURISM POLICY
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SELF SUSTAINABILITY
Vs
SUSTAINABILITY FOR FUTURE GENERATIONS
TOURISM POLICY
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GDP
• Direct contribution : 3.7%
• Direct & Indirect contribution : 6.8%
EMPLOYMENT
• Direct contribution: 4.4%
• Direct & Indirect contribution : 10.2%
Source: Estimated using Tourism Satellite Account of India, 2009-10, Ministry of Tourism
CONTRIBUTION OF TOURISM TO INDIAN ECONOMY 2009-10
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• Employment opportunities for :
•MARGINALISED •DISADVANTAGED • YOUTH •WOMEN
TOURISM IS INCLUSIVE
Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010
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A GENERAL PERSPECTIVE
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COMPARATIVE FTAs
World Arrivals in Arrivals India
2011 4.70% (996 mn) 9.2% (6.31 mn)
2012 3.85% (1035 mn) 5.4% (6.65 mn)
2013 (Jan-March) - 2.3%
Source: Ministry of Tourism & UNWTO
India’s share in Global pie of tourist arrivals 2012 0.64%
World Position 2011 38th
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COMPARATIVE FEE (USD)
Global Receipts India
2011 1030 Billion 16.7%(16.56 Billion)
2012 - 07.1%(17.74 Billion)
2013 (Jan-March) - 11.6%
Source: Ministry of Tourism & UNWTO
India’s share in Global pie of tourist arrivals 2011 1.61%
World Position 2011 17th
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Domestic Tourism
2010 748 mn (11.8%)
2011 850 mn (13.8%)
Domestic Tourism constitutes 3/4th of Indian Tourism Economy.
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• Income Generation • Income Redistribution • Social Integration • Community Development • Resource Development • Conservation
Foreign and Domestic Tourism equally important
IMPORTANCE
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• More pressure on resources • Sustainability assuming new importance
• Carrying capacity to be respected
• New destinations developed
ISSUES
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Challenges
3. Marketing,
&
Sensitization
2. Infrastructure
Development
1. Skill Development
5. Hygiene &
Sanitation
6. Convergence
7. Land for
Tourism Sector
4. Expand Range
of Products
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STRATEGIES TO ADDRESS CHALLENGES
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• Broad basing - use of existing resources
• Convergence – synergy of efforts
• Hunar Se Rozgar and skill certification – mainstreaming the marginalized
SKILL DEVELOPMENT
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Radio Jingle
SKILL DEVELOPMENT HUNAR SE ROZGAR TAK
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INFRASTRUCTURE DEVELOPMENT
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INFRASTRUCTURE DEVELOPMENT
• Integrated Infrastructure Development of Tourist
Circuits : Eco-friendly practices to be
strengthened
• Development of Tourism Parks outside the cities :
Dispersal
• Development of Rural Tourism Clusters : Heritage
preservation and community development
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LAND FOR TOURISM SECTOR
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AVAILABILITY OF LAND
• Non-availability of land a MAJOR CONCERN
• Land required for - Hotels - Convention/ Exhibition Centers - Theme Parks - Composite Haats
• Be given on the pattern of industry
• Land may be given on Revenue Sharing basis
• Higher FAR for hotels
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MARKETING, BRANDING & PROMOTION
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•Launched New International Campaign ‘FIND WHAT YOU SEEK’ - Consumer the focus – Aims at dispersal. • Realistic and experiential •Launched New Domestic Campaign ‘GO BEYOND’ – Aims at development of lesser known destinations.
MARKETING, BRANDING &
PROMOTION
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Nature - Pangong Lake, Ladakh, Jammu & Kashmir
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Wildlife, Bandhavgarh, Madhya Pradesh
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Wildlife, Kaziranga, Assam
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Backwaters, Kerala
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Beach, Andamans
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Taj Mahal & Bharatpur Bird Sanctuary
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Gateway of India and Ajanta Caves
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Kochi and Munnar
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Srinagar and Leh
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Khajuraho & Kanha National Park
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Goa & Panchgani
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Sikkim & Darjeeling
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Pushkar & Mathura
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Special Efforts
• To promote Jammu & Kashmir
• To promote North Eastern Region
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EXPAND RANGE OF PRODUCTS
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India 365 Day Destination
• Make India Round the year Destination • India for ALL SEASONS and ALL REASONS • Stop over exploitation of Heritage and Cultural
products
• Development of Niche products • Development of lesser known destinations
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NICHE PRODUCTS
To overcome seasonality and unsustainable footprint :
• Rural Tourism • Wellness and Medical Tourism • Adventure, Wild life and Eco Tourism • MICE (Meetings, Incentives, Conventions and
Exhibition) Tourism • Film Tourism • Cruise Tourism • Cuisine and Shopping Tourism • Golf, Polo and sports Tourism
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Lesser known Destinations
GO BEYOND :
• The OBVIOUS. • Visit lesser known destinations. • Create new infrastructure with the help of
private sector. • Expand range of destinations and products. • Respect Carrying Capacity • Responsible and Sustainable Tourism
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HYGIENE & SANITATION
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•Sanitation, solid waste management and clean water are major concerns
•Sensitizing and creation of general awareness among all stakeholders, including local communities, required
•Extensive Social Awareness Campaigns under ‘Atithi Devo Bhav’ initiative
HYGIENE & SANITATION
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•Campaign Clean India started on 20.12.2011
•Qutab Minar adopted by ITDC as first monument.
•More stakeholders coming on board.
•New Awareness Campaign material developed.
Campaign Clean India
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Electronic, Print, Online and Outdoor
Campaign Clean India
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CONVERGENCE
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TOURISM A
MULTI SECTORAL ACTIVITY
Tour Operations
Accommodation
Air Travel/ Railways Sports Events
Monuments, Heritage,
Excursions &
Attractions
Food Production,
Food & Beverage
Services
Handicrafts
Consumer
Durables
Food Processing
Gems, Jewellery, Textiles
Transport to & from
destinations
Cultural & Social Events
CONVERGENCE
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CONVERGENCE AT STATE LEVEL
Roadways
& Transport
Local
Bodies
Town &
Country
Planning
Envt
&
Forests
Police
Health
Rural
Dev
State
Finance Convergence
Defence
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Road/
Railways/
Shipping
HRD
&
Education
Finance MEA/
Home
Envt
&
Forests
Civil
Aviation
Urban
Dev
Culture
Planning
Comm.
Coord.
with
States
Convergence
Rural
Dev
CONVERGENCE AT CENTRE
Labour
Health
Defence
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Inter - Ministerial Coordination Committee on Tourism
Inter – Ministerial Coordination
Committee set up under the chairmanship of Principal Secretary to the PM.
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Moving Forward
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Initiation of Dialogue
• Conference for developing STCI held on 27.7.2010
• Stakeholders taken on Board
• STCI finalized for Hotel Accommodation and
Tour Operator Sectors
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STCI
• Effective Sustainable Management • Design and Construction of Buildings and Infrastructure • Maximize Social and Economic benefits to the Local Community and minimize negative impacts
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STCI
• Maximize benefits to Cultural and Historical Heritage and minimize negative impacts
• Maximize benefits to the Environment and minimize negative impacts [
- Conserving resources - Reducing pollution - Conserving biodiversity, ecosystems & landscapes
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Implementation
• Voluntary
• Effective communication
• Sensitization
• Based on incentivisation
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Welcome to