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Excellence unLimited, Rajkot, India
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For any Change Management initiative,identifying Strengths, Weaknesses,Opportunities and Threats ( SWOT )to the Organization is 1st basic step.
Excellence unLimited, Rajkot, India
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SWOT AnalysisStrengths
GOOD NOW
• Maintain• Build• Leverage
Weaknesses
BAD NOW
• Remedy• Stop / Eliminate
Opportunities
GOOD FUTURE
• Grab• Prioritize• Optimize
Threats
BAD FUTURE
• Counter• Minimize
Excellence unLimited, Rajkot, India
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SWOT AnalysisLet us start identifying our Strengths and Weaknesses
( Internal Environment )Exercise :Please fold the Form given to you, halfway horizontallyand start filling Strengths & Weaknesses individually.
Please be candid, like we reveal our sickness to doctor.
Kindly write bullet points only, not long sentences.
( Please study the Sample SWOT for guidance.)
Excellence unLimited, Rajkot, India
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SWOT : External Environment – PESTLE Analysis Political : government
policies, government term and change ,funding, grants and initiatives
Economical : home economy situation, home economy trends, general taxation issues, taxation specific to product/services, specific industry factors, customer/end-user drivers, interest and exchange rates, WTO impact
Social : lifestyle trends, consumer attitudes and opinions ,brand, company, technology image ,consumer buying patterns, buying access and trends ,ethnic/religious factors, advertising and publicity
Technological : associated/dependent technologies, Mature / Obsolete technology, information and communications, consumer buying mechanisms/technology,innovation potential ,Technology licensing, intellectual property issues Legal : current legislation, future legislation, regulatory bodies and
processes, Basel Norms Environmental : Current & changing environmental conditions, changing norms
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SWOT Analysis
Now let us identify our Opportunities and Threats( External Environment )Exercise :Please unfold the Form to its original shapeand start filling Opportunities & Threats individually
Please write bullet points only .
One example of Opportunity is given in next slide
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Opportunity Example
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S W
OT
Purpose of thisExercise is to know
Where we currently are And to planWhere we like to go .
From “As is” to
“To Be” Status . . . .
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What after finalizing SWOT ?
Aggressive Plan
Defensive Plan
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Hope, now you have a realistic picture of your
organization.
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We have responsibility to create our future.
This we will do by framing and
Implementing our Vision, Mission, Values
( VMV )and Strategic Plan . . . .
Excellence unLimited, Rajkot, India