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For any Change Management initiative,identifying Strengths, Weaknesses,Opportunities and Threats ( SWOT )to the Organization is 1st basic step.

Excellence unLimited, Rajkot, India

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SWOT AnalysisStrengths

GOOD NOW

• Maintain• Build• Leverage

Weaknesses

BAD NOW

• Remedy• Stop / Eliminate

Opportunities

GOOD FUTURE

• Grab• Prioritize• Optimize

Threats

BAD FUTURE

• Counter• Minimize

Excellence unLimited, Rajkot, India

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SWOT AnalysisLet us start identifying our Strengths and Weaknesses

( Internal Environment )Exercise :Please fold the Form given to you, halfway horizontallyand start filling Strengths & Weaknesses individually.

Please be candid, like we reveal our sickness to doctor.

Kindly write bullet points only, not long sentences.

( Please study the Sample SWOT for guidance.)

Excellence unLimited, Rajkot, India

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SWOT : External Environment – PESTLE Analysis Political : government

policies, government term and change ,funding, grants and initiatives

Economical : home economy situation, home economy trends, general taxation issues, taxation specific to product/services, specific industry factors, customer/end-user drivers, interest and exchange rates, WTO impact

Social : lifestyle trends, consumer attitudes and opinions ,brand, company, technology image ,consumer buying patterns, buying access and trends ,ethnic/religious factors, advertising and publicity

Technological : associated/dependent technologies, Mature / Obsolete technology, information and communications, consumer buying mechanisms/technology,innovation potential ,Technology licensing, intellectual property issues Legal : current legislation, future legislation, regulatory bodies and

processes, Basel Norms Environmental : Current & changing environmental conditions, changing norms

Excellence unLimited, Rajkot, India

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SWOT Analysis

Now let us identify our Opportunities and Threats( External Environment )Exercise :Please unfold the Form to its original shapeand start filling Opportunities & Threats individually

Please write bullet points only .

One example of Opportunity is given in next slide

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Opportunity Example

Excellence unLimited, Rajkot, India

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S W

OT

Purpose of thisExercise is to know

Where we currently are And to planWhere we like to go .

From “As is” to

“To Be” Status . . . .

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What after finalizing SWOT ?

Aggressive Plan

Defensive Plan

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Hope, now you have a realistic picture of your

organization.

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We have responsibility to create our future.

This we will do by framing and

Implementing our Vision, Mission, Values

( VMV )and Strategic Plan . . . .

Excellence unLimited, Rajkot, India