Download - Swot of Iscon Mall
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ISCON GROUP
JP ISCON Group, is today among Gujarats pre-eminent realestate developers, with a widespread corporate reputationfounded on benchmark performance.
ISCON is famous today for its diverse repertoire of
architectural expertise, its inherent streak of innovation,time-conscious planning & execution of projects, and highlyevolved skill in property management.
Over the years, the Group has developed over 35 lakhsquare feet of residential, corporate, commercial & retail
space across Gujarat(Ahmedabad, Vadodara, Surat,Rajkot, Bhavnagar, Anand and Deesa) and Mumbai.
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ISCON MALL
Located in center of newly developedshopping hub of S. G. Highway.
Largest mall in Gujarat with over 450000 sq.
ft. of retail space. Reliance & Westside as anchor stores.
Reliances first & largest hypermarket in India
of 185000 sq. ft. Two huge central atriums of 11878 & 10340
sq. ft.
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STRENGTH
The mall has a good retail mix and boasts of several brandslike
Iscon Mega Mall has travelators and escalators fromparking level to the atriums. Customers benefit from
multiple entry points to the mall as well as the largeparking available in basement; front elevation, sideelevation and back entry
Large parking space.
The mall is designed keeping convenience in mind with
escalators and benches at strategic locations for wearyshoppers. The benches are surrounded by artificial coconuttrees on the first floor, giving a beach-like feel. Popcorn andgelato ice cream counters are seen as well.
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WEAKNESS
Large vanilla stores which are not in promoted asthey are shadowed by the anchor stores.
ATM service is available only by one ATM kiosk of
Citibank Mall has no theater which most malls have these
days.
No customer service desk on entrance.
Reliance Mart is now not so popular and thus hadto decrease its size and is limited to one floor.s
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OPPORTUNITY
Having no small retailers or its competitor Big
Bazaar around, it should leverage this
environment.
Conducting more events in the mall.
Utilization of its entertainment area to pull
more customers.
Promoting its variety of brands and in store
offers to increase footfall.
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Threats
Footfall is generally for its anchor store as weobserved.
Its location is quite far from prime residential
area. So other retailers benefit because of theirproximity.
Lack of big restaurant outlets . There are manyeateries and restaurants near the mall which
draws many customers there.
Gulmohar Mall is its main competitor whichboasts of big brands and entertainment.