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ISCON GROUP

JP ISCON Group, is today among Gujarats pre-eminent realestate developers, with a widespread corporate reputationfounded on benchmark performance.

ISCON is famous today for its diverse repertoire of

architectural expertise, its inherent streak of innovation,time-conscious planning & execution of projects, and highlyevolved skill in property management.

Over the years, the Group has developed over 35 lakhsquare feet of residential, corporate, commercial & retail

space across Gujarat(Ahmedabad, Vadodara, Surat,Rajkot, Bhavnagar, Anand and Deesa) and Mumbai.

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ISCON MALL

Located in center of newly developedshopping hub of S. G. Highway.

Largest mall in Gujarat with over 450000 sq.

ft. of retail space. Reliance & Westside as anchor stores.

Reliances first & largest hypermarket in India

of 185000 sq. ft. Two huge central atriums of 11878 & 10340

sq. ft.

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STRENGTH

The mall has a good retail mix and boasts of several brandslike

Iscon Mega Mall has travelators and escalators fromparking level to the atriums. Customers benefit from

multiple entry points to the mall as well as the largeparking available in basement; front elevation, sideelevation and back entry

Large parking space.

The mall is designed keeping convenience in mind with

escalators and benches at strategic locations for wearyshoppers. The benches are surrounded by artificial coconuttrees on the first floor, giving a beach-like feel. Popcorn andgelato ice cream counters are seen as well.

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WEAKNESS

Large vanilla stores which are not in promoted asthey are shadowed by the anchor stores.

ATM service is available only by one ATM kiosk of

Citibank Mall has no theater which most malls have these

days.

No customer service desk on entrance.

Reliance Mart is now not so popular and thus hadto decrease its size and is limited to one floor.s

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OPPORTUNITY

Having no small retailers or its competitor Big

Bazaar around, it should leverage this

environment.

Conducting more events in the mall.

Utilization of its entertainment area to pull

more customers.

Promoting its variety of brands and in store

offers to increase footfall.

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Threats

Footfall is generally for its anchor store as weobserved.

Its location is quite far from prime residential

area. So other retailers benefit because of theirproximity.

Lack of big restaurant outlets . There are manyeateries and restaurants near the mall which

draws many customers there.

Gulmohar Mall is its main competitor whichboasts of big brands and entertainment.