Download - Tag Youre It Pdf
Tag You’re It!Leveraging the social web for fun & profit
Brian Breslin @brbreslinInfiniMedia.com PubCon 2008
Your Objectives
• Build a community through the community
• Empower the community
• Change your way of thinking
The Social Web
• Social media sites are driving tons of traffic. TONS.
• Your customers are spending more and more time in them.
• The battle is for attention. Are you winning?
• 161 Million Unique (Facebook)
• 61 BILLION Page Views (Facebook)
• 117 Million Unique (MySpace)
• 73 Million in USA (MySpace)
The figures
Figures for September
Steps
• Step 1: Realize you have a community
• Step 2: Engage your community
• Step 3: Cast your nets
• Step 4: Let your community bloom
Its about community
WAIT!
Its ONLY about community
Your community is everywhere
• Stop thinking of your site as a single destination.
• Go to where the people are (lots of choices, you decide)
• Cast your net wide, because....
You can’t fish in a puddle
Where are you casting your net?
Old web
New Web
What this means to you?
• Harder to compete for attention on your own
• Harder to acquire new users (people are fickle)
• BUT People are spending more time online
• AND There are more people online
• so how can this help you?
Building a community from the community
@ theBoaters.com
An Ex: theBoaters.com
• Built a NICHE community
• Started seeding it with PPC acquired traffic (high costs)
• 500 users after 3 weeks ( low conversion rate on signups)
Theboaters + Facebook
• Created a facebook interface for their site
• Accepted facebook logins as their users (PRE- FB connect)
• Redefined what a facebook app was to them
• Grew to 20,000 users in 6 weeks!
So how can you play?
Does your site look like this?
Is your site a silo?
• Are you syndicating your content?
• Are you sharing your site?
• Can your users contribute to your site?
• Can they take the content with them?
What you can do about it
• What opportunities are out there?
• How do we leverage them?
• How do we measure ROI?
• How do we implement these things?
Facebook Connect
• Lower barrier to entry for new users
• They bring their friends with them.
• THEY BRING THEIR FRIENDS!
• Syndicate your site interactions to facebook
• Create a facebook “app” so you own 100% of the page views
• Distribute your content to 160 Million users
• Low customer acquisition costs
What FB Connect can do for you.
Distributed Logins
Social Graph API
Yahoo! Open PlatformMicrosoft Live loginGoogle Friend Connect
What OpenID means
• Dramatically lower your signup friction
• Millions of users (any Yahoo, MSN, GMail, MySpace, or AIM username)
• Paired with social graph = $$$$$
• Reduce spam/pre-authenticated people
Social Graph & You
• Social portability.
• Bring friend relationships in, and blow them out.
• make it dead simple for your users to share with their friends.
Social Graph API?
• POTENTIALLY amazing
• Map the relationships between people
• Use the map to find new connections and customers
Implementing it all
• Not trivial. No matter what they tell you.
• A good programmer can tie in your site to any of these platforms.
• But make sure you think about this stuff BEFORE starting a site
• Your community is key to your social media efforts
• Your community is everywhere (so you need to go to them)
• You can build any niche from the existing communities
Conclusion
Sharing is caring.
Contact me
• http://twitter.com/brbreslin
• http://brianbreslin.com