ten common

pricing traps

Slide 2

Number 10

Leaving Pricing too late in the marketing process

Slide 3

Number 9

Top-down pricing to fix the P&L

Number 8

Using the same averages across all products

Number 7

Cost-plus Pricing

Number 6

Too narrow a competitive perspective

Number 5

To the general level of the competition

Number 4

Using the wrong research tools

Number 3

Mechanical

Number 2

Scenario Modeling

Number 1

Its unfair on customers

Jon Manning Managing Director

PO Box 533, Ascot Vale, Vic 3032 Australia

Contact Information

http://twitter.com/PricingProphets

http://www.youtube.com/user/PricingProphets

http://www.linkedin.com/company/pricing-prophets

+61 (0) 405 629-141

pricingprophets

jon@pricingprophets.com