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DNA Trek ConfidentialSlide - 1
Test. Trace. Trust.
Anthony Zografos, Ph.D.
Founder and CEO
510-761-6782
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Our Company
SafeTraces is developing a suite of disruptive food source assurance solutions
–Source Verification and Traceability
–Adulteration Detection
–Processing Plant Sanitation and Food Safety
We are creating a Global Food Source Assurance Brand
Locally Grown
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Food Safety: a huge opportunity
Consumers demand transparency
Organic/Non-GMO Movement
Food Safety Modernization Act – U.S.A.
Food Safety a National Priority – China
Board Level commitments to verified sources
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Source Assurance Today
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Sanitation Verification Today
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The SafeTraces SolutionsSafeTracesTM Source Verification
–DNA barcodes applied directly on or in the food
•Assure Origin
•Verify Purity
DNATraxTM Sanitation Verification
–Food safe, non-living particles, simulating microbes
–Rapidly validate and verify
–Sanitation (food processing, trucks, etc.)
–Cleaning and disinfection (food preparation, healthcare, etc)
–Wash water (leafy greens and other produce)
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Core TechnologyFDA approved, non-GMO, edible, odorless, colorless,
invisible DNA markers
–originally developed at Lawrence Livermore National Laboratory
–easily integrated into existing processes
–can be exempted from label declaration
–easily read in minutes with an off-the-shelf, handheld, inexpensive device
–protected by 4 issued patents, 4 patent applications, exclusive to SafeTraces for all fields of use
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Two Large Markets: >$4 B
Source Verification: $2 B
Few mature technologies, many small vendors
Value Proposition: the only on-food source verification
Pilot Customers– Apples (Borton Fruit)
– Cantaloupes (Westside Produce)
– Organic Flour (Confidential)
– Ground Beef (Confidential)
– Palm Oil (Confidential)
Sanitation & Safety: >$2 B
Only competitors are live, non-pathogenic bacteria, rejected by the industry
Value Proposition: the only positive control food safety system
Pilot Customers– Leafy Greens – SmartWash,
SimplyClean
– Sanitation - Factor IV
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Experienced and Brilliant Team
Anthony ZografosFounder and CEO
Ph.D Mechanical Engineering
20+ years in executive position
Four start-ups(two IPO’s, one
merger)
10 U.S. Patents
Elliott GrantBoard Member
Ph.D Engineering
Founder, HarvestMark
Founder and CEOShopwell
Mark CarterVP Technology
Ph.D Biochemistry and Molecular Bio.
Research Leader USDA
Extensive start-up experience
58 publications5 U.S. Patents
Ulrike HodgesVP Business Ops
Ph.D Political Science
20 years in Product Management and
Strategy
Extensive start-up experience
Laurie ClotildeDir. Prod. Dev.
Ph.D Molecular Biology
Start-up experience
FDA and USDA Fellowships
25+ publications
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Planning for Growth
Raised $2 M to date
–$1.5M convertible note
–$500K grants
Next financing round $2.5 M to support first commercial implementations
We are looking for:
–Strategic Partnerships (Innovative Industry Leaders)
–Technology Partners (Equipment and S/W Solutions)
–Channel Partners (Post Harvest and Food Safety)