Download - The Bookup App - March 2016 Pitch Deck
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Print books are back...
In December, Nielsen BookScan reported that 571 million print books were sold in 2015, 17 million more than the year before.
http://www.latimes.com/books/la-ca-jc-book-trends-20160103-story.html
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Print books are back...
In 2019: print revenue will continue to make up more than 70% of global total books revenue. Global total books print revenue will stand at ~US$92bn. (PwC, 2015)
http://www.pwc.com/gx/en/industries/entertainment-media/outlook/segment-insights/consumer-and-educational-book-publishing.html
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7www.bookupapp.com
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Customer demand for book swap app
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“Book blogging” communities
Mainly print-focused, e.g., #bookstagram
Really like taking pictures of their book covers
Opportunity for monetization on these platforms, e.g., Amazon.com Associates (earn up to 8.5% of sales revenue on referrals)
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Why location-based book swapping?
Mailing print books (e.g., PaperBackSwap) is time consuming and less convenient than meeting for exchange
Expensive to always keep buying new print books
App available ~24/7
Eco-friendly: sharing print books is a “green” way of consuming literature, akin to recycling
Could make a new friend w/ a shared interest in reading!
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Soaring textbook costs
US Public Interest Research Group: the average American college student spends around $1,200 per year on books. (BUT they still prefer print!)
http://www.washtenawvoice.com/2016/02/01/textbook-prices-rise-while-college-students-drop/http://www.nbcnews.com/tech/tech-news/92-percent-students-prefer-paper-books-over-e-books-survey-n511371
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Bookstore buybacks often don't work
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Revenue opportunitiesIn-App Purchases (IAP) First five books added to library = free; ~$4.99 USD to add
five more books
Pay to send unlimited push notifications
Pay to access more app functionality (future versions)
Advertising Potentially leverage ad networks e.g., iAd, AdMob, Tapjoy
Native ads (e.g., book publishers) as user base grows
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Competitors
Name Launched Differentiation
Booxup (Paris, FR)
March 2015 Bookup will: 1) be more privacy protective 2) have IAP 3) be more targeted at English market
Novelinked (Singapore)
December 2015
Bookup will:1) not cluttered with distracting ads 2) have IAP 3) be more targeted at English market
Bookselves (Berkeley, CA)
November 2015
Bookup will:1) have more functionality (e.g., chat, scanner)2) have IAP 3) extend beyond USA