How to build an irresistible offer & increase the lifetime value of your customers, clients or patients
The Bribe and The Ladder
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader’s R4 Marketing
System
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Foundational Concepts –
Chapter 3 In My Book.
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Purpose of the Bribe
• Average 3 seconds to capture attention
• Keep visitor on your website
• Capture visitor information for follow up– Most don’t buy on first
visit
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
What is a Bribe?
• Exchange of product,
information or discount
for personal information– Name, Email, Phone #
• Must have “perceived”
value
• Visitor must want it
Irresistible Offer
Now Tell Me Everything!
• Ask for as little information as possible– First Name– Email
• Use 2 step lead capture request
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
2 Step Lead Capture
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
2 Step Lead Capture
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Bribe Placement
• Place offer above the fold
• Right hand side converts higher
• Make it stand out
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
The Value Ladder
• Increase the lifetime value
• Make them a customer first
• Small purchases are easier to say “YES” to
• Sky is the limit
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Why Build A Value Ladder?
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Building Your Ladder
• Must provide value at each level or risk losing credibility
• Each step on ladder should move towards “raving fan”
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Building Your Ladder
• Little Commitments – Fill out form– Open Email– Click on link in email– Buy inexpensive item– Buy something more
expensive• Must Follow Up &
Resell
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Example Value Ladder
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader’s Value Ladder
Become A Recurring Client
My Free Book
Reputation Marketing
Website Design
Consulting Strategy Review
…
…
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Building Your Value Ladder
Highest Profit / Highest Price
Free Offer / Inexpensive < $30 (E-book, coupon, etc…)
First Product / Service???
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Contact us if you have any more questions or if you’d like help!
[email protected] 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader | imarketingleader.com