the bribe and the ladder - your irresistible offer & lifetime value of your customer

How to build an irresistible offer & increase the lifetime value of your customers, clients or patients

The Bribe and The Ladder

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

iMarketing Leader’s R4 Marketing

System


Foundational Concepts –

Chapter 3 In My Book.


Purpose of the Bribe

• Average 3 seconds to capture attention

• Keep visitor on your website

• Capture visitor information for follow up– Most don’t buy on first

visit


What is a Bribe?

• Exchange of product,

information or discount

for personal information– Name, Email, Phone #

• Must have “perceived”

value

• Visitor must want it

Irresistible Offer

Now Tell Me Everything!

• Ask for as little information as possible– First Name– Email

• Use 2 step lead capture request


2 Step Lead Capture



Bribe Placement

• Place offer above the fold

• Right hand side converts higher

• Make it stand out


The Value Ladder

• Increase the lifetime value

• Make them a customer first

• Small purchases are easier to say “YES” to

• Sky is the limit


Why Build A Value Ladder?


Building Your Ladder

• Must provide value at each level or risk losing credibility

• Each step on ladder should move towards “raving fan”


Building Your Ladder

• Little Commitments – Fill out form– Open Email– Click on link in email– Buy inexpensive item– Buy something more

expensive• Must Follow Up &

Resell


Example Value Ladder


iMarketing Leader’s Value Ladder

Become A Recurring Client

My Free Book

Reputation Marketing

Website Design

Consulting Strategy Review

…

…


Building Your Value Ladder

Highest Profit / Highest Price

Free Offer / Inexpensive < $30 (E-book, coupon, etc…)

First Product / Service???

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Contact us if you have any more questions or if you’d like help!

[email protected] 979-314-7213


iMarketing Leader | imarketingleader.com

mailto:[email protected]