Download - The Buzz Mouth Way
![Page 1: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/1.jpg)
The Buzz Mouth Way
![Page 2: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/2.jpg)
![Page 3: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/3.jpg)
![Page 4: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/4.jpg)
our social media strategies
![Page 5: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/5.jpg)
social media is about people
![Page 6: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/6.jpg)
video job board: 25 million unique visitors in 3 years
![Page 7: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/7.jpg)
sales association: 3,00060,000 members in 18 mo.
![Page 8: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/8.jpg)
hiking company triples traffic + online revenue in 3 months
![Page 9: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/9.jpg)
sold out 1st golf tournament+ 1st annual gala event
![Page 10: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/10.jpg)
7,000 members & counting
![Page 11: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/11.jpg)
HOW DO WE DO IT?
![Page 12: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/12.jpg)
sales is dead
![Page 13: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/13.jpg)
goodbye selling; hello buying
![Page 14: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/14.jpg)
direct marketing is dead
![Page 15: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/15.jpg)
mass advertising is dead
fragmented
![Page 16: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/16.jpg)
pr is dead
![Page 17: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/17.jpg)
what works?
![Page 18: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/18.jpg)
the world is a niche
![Page 19: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/19.jpg)
join the party
![Page 20: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/20.jpg)
so how do you get to a niche?
social media
![Page 21: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/21.jpg)
definition of social media
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
![Page 22: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/22.jpg)
why is your attention span so short online?
![Page 23: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/23.jpg)
what we remember
![Page 24: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/24.jpg)
![Page 25: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/25.jpg)
net promoter
![Page 26: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/26.jpg)
![Page 27: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/27.jpg)
![Page 28: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/28.jpg)
![Page 29: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/29.jpg)
![Page 30: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/30.jpg)
voice of the customer
![Page 31: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/31.jpg)
voice of the customer
![Page 32: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/32.jpg)
voice of the customer
![Page 33: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/33.jpg)
voice of the customer
![Page 34: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/34.jpg)
voice of the customer
![Page 35: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/35.jpg)
how are they influenced
authority, commitm
ent, liking, re
ciprocity, scarcity & social proof
testimonialscall to action
limited offer
free shipping
about us
choice architecturepersuasion architecture
viral loops
content engine
video
engage
educate
wiki
ecomm
erce
amplifiers
gift
special offer
social media
dynamic hom
e page
browser cache
![Page 36: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/36.jpg)
why people buy
happier, smarter, richer, healthier, safer, secure, attractive, & successful
![Page 37: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/37.jpg)
cookie monster
![Page 38: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/38.jpg)
dynamic home page
Search for: toxic people speaker
Toxic people speaker
![Page 39: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/39.jpg)
browser cache
![Page 40: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/40.jpg)
front vs. back
![Page 41: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/41.jpg)
![Page 42: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/42.jpg)
choice architecture
![Page 43: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/43.jpg)
persuasion architecture
![Page 44: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/44.jpg)
call to actions
Email marketing
White paper download
Contact us
Request a quote Share
Learn more
Distributed content
Video (highly ranked)Tweets
Branded Website Easy navigation
Optimized content
Site map
SEOConsistent content Eye nuggets
Privacy
Flow
![Page 45: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/45.jpg)
social empires: dashboard
1,344 Friends
233 Followers
533 Friends
2,345 Connections
15,768 Views
334 bookmarks
22 digg’s
12 top keywords
244 top keywords
24 top keywords 998 email subscribers
42 feeds
998 forwards
83 blog post
19,998 monthly website traffic
23 photos
April 2010 Social Empire Monthly Report
$232,567 online revenue
145 brand mentions, pr weight $45,300
![Page 46: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/46.jpg)
getting started
![Page 47: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/47.jpg)
Websites
![Page 48: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/48.jpg)
Micro-sites
![Page 49: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/49.jpg)
Landing Pages
![Page 50: The Buzz Mouth Way](https://reader036.vdocuments.net/reader036/viewer/2022081505/5556d3c1d8b42a0f028b45b6/html5/thumbnails/50.jpg)
Any Questions?