Download - The Circle Strategy by: Geoff Wilson
![Page 1: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/1.jpg)
The Circle
Strategywww.circlestrategy.com
Geoff Wilson
Founder of 352, Inc.
www.352media.com
@geoff352
![Page 2: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/2.jpg)
![Page 3: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/3.jpg)
![Page 4: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/4.jpg)
![Page 5: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/5.jpg)
![Page 6: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/6.jpg)
![Page 7: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/7.jpg)
![Page 8: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/8.jpg)
![Page 9: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/9.jpg)
![Page 10: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/10.jpg)
![Page 11: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/11.jpg)
![Page 12: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/12.jpg)
![Page 13: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/13.jpg)
![Page 14: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/14.jpg)
![Page 15: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/15.jpg)
![Page 16: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/16.jpg)
![Page 17: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/17.jpg)
Sprints
![Page 18: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/18.jpg)
User Stories
As a customer I want to be able to
track my shipment.
As a _______ I want to _________.
As a website administrator I want
to see a report of my sales.
![Page 19: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/19.jpg)
User Stories
As a homeowner I want to have
adequate space in my living room
for my kids to play.
As a _______ I want to _________.
As an overnight house guest I
want to have a quiet room where I
can’t hear the kids.
![Page 20: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/20.jpg)
![Page 21: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/21.jpg)
![Page 22: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/22.jpg)
![Page 23: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/23.jpg)
![Page 24: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/24.jpg)
![Page 25: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/25.jpg)
![Page 26: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/26.jpg)
![Page 27: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/27.jpg)
![Page 28: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/28.jpg)
CLIENT
![Page 29: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/29.jpg)
![Page 30: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/30.jpg)
![Page 31: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/31.jpg)
![Page 32: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/32.jpg)
![Page 33: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/33.jpg)
![Page 34: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/34.jpg)
Get a minimum
viable product to
market FAST
![Page 35: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/35.jpg)
![Page 36: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/36.jpg)
![Page 37: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/37.jpg)
![Page 38: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/38.jpg)
![Page 39: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/39.jpg)
![Page 40: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/40.jpg)
![Page 41: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/41.jpg)
![Page 42: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/42.jpg)
![Page 43: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/43.jpg)
Scrum
![Page 44: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/44.jpg)
![Page 45: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/45.jpg)
![Page 46: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/46.jpg)
![Page 47: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/47.jpg)
![Page 48: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/48.jpg)
![Page 49: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/49.jpg)
Assemble Team
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
GENERAL MANAGER
(PRODUCT OWNER)
![Page 50: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/50.jpg)
The Team
Coordinator (Scrum
Master) is a servant
leader, not a project
manager.
![Page 51: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/51.jpg)
A project manager’s
responsibility is to
control all aspects
of a project.
![Page 52: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/52.jpg)
A servant leader’s
responsibility is to
empower the team
and help them
succeed.
![Page 53: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/53.jpg)
Great leaders are
servant leaders.
![Page 54: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/54.jpg)
The Product Owner (in
this case, the General
Manager) writes and
prioritizes the user
stories.
![Page 55: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/55.jpg)
User Stories
As a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
As a _______ I want to _________.
![Page 56: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/56.jpg)
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
![Page 57: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/57.jpg)
FOCUS
![Page 58: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/58.jpg)
Achieving “flow”
![Page 59: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/59.jpg)
Organize Work in Sprints:
6 Weeks Until Opening Party
3 2-Week Sprints
![Page 60: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/60.jpg)
![Page 61: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/61.jpg)
Sprint
Planning
![Page 62: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/62.jpg)
BacklogAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
![Page 63: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/63.jpg)
Decomposing StoriesAs a member of the press I want to have lots of
photos and information about the town center
so I can write a good story.
Tasks:
Write Press Release
Create Online Photo Gallery
Distribute Press Release & Photos
Schedule Times for Interview Availability
Send Personalized Party Invitations to Press
![Page 64: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/64.jpg)
Estimating Stories
![Page 65: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/65.jpg)
BacklogAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
![Page 66: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/66.jpg)
SprintingAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
![Page 67: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/67.jpg)
![Page 68: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/68.jpg)
Standups
What did I accomplish yesterday?
What will I do today?
What obstacles are impeding my
progress?
![Page 69: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/69.jpg)
Burndown Chart
![Page 70: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/70.jpg)
Sprint
Review
A formal demonstration
of completed work at the
end of each sprint.
![Page 71: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/71.jpg)
Sprint
Retrospective
A reflection on what went well,
what could have gone better
and what to do differently for
the next sprint.
![Page 72: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/72.jpg)
Sprint Planning
Sprinting
Standups
Burndown Chart
Sprint Review
Sprint Retrospective
![Page 73: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/73.jpg)
![Page 74: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/74.jpg)
![Page 75: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/75.jpg)
![Page 76: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/76.jpg)
Flexibility
![Page 77: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/77.jpg)
![Page 78: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/78.jpg)
![Page 79: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/79.jpg)
![Page 80: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/80.jpg)
![Page 81: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/81.jpg)
![Page 82: The Circle Strategy by: Geoff Wilson](https://reader034.vdocuments.net/reader034/viewer/2022051817/54856eed5806b5a9588b4766/html5/thumbnails/82.jpg)
The Circle
Strategywww.circlestrategy.com
Geoff Wilson
Founder of 352, Inc.
www.352media.com
@geoff352