the circle strategy by: geoff wilson
DESCRIPTION
TRANSCRIPT
The Circle
Strategywww.circlestrategy.com
Geoff Wilson
Founder of 352, Inc.
www.352media.com
@geoff352
Sprints
User Stories
As a customer I want to be able to
track my shipment.
As a _______ I want to _________.
As a website administrator I want
to see a report of my sales.
User Stories
As a homeowner I want to have
adequate space in my living room
for my kids to play.
As a _______ I want to _________.
As an overnight house guest I
want to have a quiet room where I
can’t hear the kids.
CLIENT
Get a minimum
viable product to
market FAST
Scrum
Assemble Team
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
GENERAL MANAGER
(PRODUCT OWNER)
The Team
Coordinator (Scrum
Master) is a servant
leader, not a project
manager.
A project manager’s
responsibility is to
control all aspects
of a project.
A servant leader’s
responsibility is to
empower the team
and help them
succeed.
Great leaders are
servant leaders.
The Product Owner (in
this case, the General
Manager) writes and
prioritizes the user
stories.
User Stories
As a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
As a _______ I want to _________.
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
FOCUS
Achieving “flow”
Organize Work in Sprints:
6 Weeks Until Opening Party
3 2-Week Sprints
Sprint
Planning
BacklogAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
Decomposing StoriesAs a member of the press I want to have lots of
photos and information about the town center
so I can write a good story.
Tasks:
Write Press Release
Create Online Photo Gallery
Distribute Press Release & Photos
Schedule Times for Interview Availability
Send Personalized Party Invitations to Press
Estimating Stories
BacklogAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a prospective tenant I want to understand the pricing and
floorplans of all available space.
As a leasing agent I want to have a quiet environment to have one-
on-one meetings with prospective tenants during the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
SprintingAs a prospective tenant I want to tour the retail space for rent during
the opening party.
As a member of the press I want to have lots of photos and
information about the town center so I can write a good story.
As a member of the community I want to when the center is going to
open and if I can come to the opening party.
DESIGNER COPYWRITER EVENT
PLANNER
LEASING
AGENT
TEAM
COORDINATOR
(SCRUM
MASTER)
Standups
What did I accomplish yesterday?
What will I do today?
What obstacles are impeding my
progress?
Burndown Chart
Sprint
Review
A formal demonstration
of completed work at the
end of each sprint.
Sprint
Retrospective
A reflection on what went well,
what could have gone better
and what to do differently for
the next sprint.
Sprint Planning
Sprinting
Standups
Burndown Chart
Sprint Review
Sprint Retrospective
Flexibility
The Circle
Strategywww.circlestrategy.com
Geoff Wilson
Founder of 352, Inc.
www.352media.com
@geoff352